sketching09 presentation
DESCRIPTION
Presentation for Sketching in Hardware 09 in London on July 19th 2009.TRANSCRIPT
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Ceci n’est pas Massimo Banzi
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I can talk about everything.
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I won’t talk about Arduino much
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Tinker.it! is a different kind ofdesign consultancy.
We create interactive experiencesthrough products,spaces & eventsthat bridge the physical and thedigital.
Who are we?
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Brock CraftHCI academic and radio hacker
Nick WeldinSpecial needs design and pyrotechnics
Peter KnightElectronics engineer & ukelele player
Daniel SoltisITP graduate and gamer
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Our clients
Who cares?
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http://daytum.com/tinker_it
Vague isn’t it?
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http://www.tinker.it
Vague isn’t it?
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community
commercial
prototype 10K units +
code.google.com/a/tinker.itArduino sales In the UK
Arduinoworkshop
RFID voting forlaunch event
Hardwarecomponents
In-store kiosks for Alfa Romeo
CentographSt Paul’s School
Digital SculptureNational Geographic Store
HopKinetic Art Fair
What we do
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community
commercial
prototype 10K units +
code.google.com/a/tinker.itArduino sales In the UK
Arduinoworkshops
RFID voting forlaunch event
Hardwarecomponents
In-store kiosks for Alfa Romeo
CentographSt Paul’s School
Digital SculptureNational Geographic Store
HopKinetic Art Fair
What people know us for
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code.google.com/p/tinker.it
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TinkerKitwww.tinkerkit.com
A physical computing toolkit for designers
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I care about academia
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Where are all these students ending up?Are they ending up at IDEO? Smart? Other big organisations?
Are they creating businesses?
Are we creating an industry?Or are we just concentrating on an academic process?
How do we sell this field as having any value on the market?What types of budgets are we targeting?Is this just the cream on top?
Are we supposed to be creating a new type of professional?Or a new set of tools for designers to understandand master if they want to? (like Maya or InDesign)
Random set of questions
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Skills for the new century, not crutches
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Answer the question you want to answer, not the question that was asked…
Sketching 09London, July 19th 2009
Alexandra [email protected]