2018 MARCH/APRIL ISSUE #031

SKP BOND SEALER A MUST-HAVE FOR AFTER

YOUR IGORA ROYAL®

HIGHLIFTS COLOR SERVICES

SAVE ONBLONDME ®

CARE DUOS

GET FESTIVAL SEASON READY WITH

BLONDME ®

BLUSHES

#Royal TakeOverNEW IGORA®

Color REinvented

GET THE FORMULA FOR THIS BEAUTIFUL ICE BLONDE

Color 1) Pre-Lighten with BLONDME® Bond Enforcing Premium Lightener 9+ mixed with BLONDME Premium Developer 6% (20 Vol.) 1:2.

Color 2) IGORA ROYAL® Pastels 9.5-1 mixed with IGORA ROYAL Oil Developer 3% (10 Vol.) 1:1 applied to regrowth.

Color 3) IGORA ROYAL Pastels 9.5-1+IGORA ROYAL D-0 ½ & ½ mixed with IGORA ROYAL Oil Developer 3% (10 Vol.) melted from COLOR 2 into mid-lengths & ends.

@STYLIST4U247 SALON: GET DOLLED UP BEAUTY LOUNGE, MILWAUKEE, WI

STYLIST: ANTHONY T.J. ROSBECK

STYLIST: AMANDA BERGSTRÖM

#SKPSocialCrush#SchwarzkopfUSA

@HAIRDESIGN.BY.AMANDASALON: HAIRDESIGN BY AMANDA, HALLSTAHAMMAR, SWEDEN

Because we put you at the center of everything we do, keep coming back to our Passion Newsletter to see our latest social crushes. Here, we’ll feature some of the top and up-and-coming stylists, because at the end of the day, we’re still your biggest fans! Just post your most creative work to instagram using both hashtags #SKPSocialCrush and #SchwarzkopfUSA for your chance to be showcased in the next issue!

Your biggest fans, Schwarzkopf Professional

CRUSHESS K P S O C I A L

RECREATE THIS STUNNING COLORMELT

A) Color 1) Regrowth fomula; IGORA VIBRANCE® 4-99 mixed with IGORA VIBRANCE Developer Lotion 1.9% (6 Vol.). Color 1 was then melted into mid-lengths & ends with Color 2: IGORA VIBRANCE 6-89 mixed with IGORA VIBRANCE Developer Lotion 4% (13 Vol.).

B) Blow dried using OSiS+® Grip for volume and hold. Curled the hair with a 1" curling wand & OSiS+ Elastic Hairspray. After the hair cooled, I brushed out the curls with a boar bristle brush.

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8

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4NEW IGORA®

#RoyalTakeOver

SEND YOUR CLIENTS HOME WITH COLOR-LOCKING HAIRTHERAPY

HELP CREATE BONDS & SEAL THE HAIR AFTER COLORATION

March/April

HOTDEALS

3 new color collections co-created with world-renowned colorists. Discover the Dusted Rouge collection co-created with SKP ambassador Lesley Jennison & superstar influencer Jean Philippe, plus a new PASTELFIER shade.

Help clients maintain their in-salon color with BC BONACURE® COLOR FREEZE.

FREE SKP Bond Sealer with your IGORA ROYAL® HIGHLIFTS color purchase.

Find out how you can apply to become an ASK team member today!

10Just in time for festival season, buy one & get onefree on all shades.

BLONDME® INSTANT BLUSHES BOGO SALE!

11THE DEALSOrdering info.

EVER CONSIDEREDBECOMING ANEDUCATOR?

9SAVE ON BLONDME® CARE DUOSFor one month only, save big on All Blondes & Cool Blondes Liter Shampoo & Backbar Mask Duos.

BONDINGINTEGRATED

TECHNOLOGY

5-869

6-491

8-849 7-982

9-674 7-764

@le

sley

jenn

ison

@be

scen

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ssaj

uren

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@ph

jean

@m

attc

lem

ens_

colo

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THEIR SIGNATURE. OUR SHADES. YOUR COLOR.

IGORA® #Royal TakeOver

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@xp

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ionc

reat

ivos

DISCOVER OUR 1ST TREND COLLECTION ARRIVING THIS MARCH

6 UNPOLISHED SHADES, FROM BARELY-THERE RED HUES TO DEEP

SHADED VINTAGE TONES

MADE BY LESLEY JENNISON & JEAN PHILIPPE

THEIR SIGNATURE. OUR SHADES. YOUR COLOR.

Lesley Jennison

Jean Philippe

#Royal TakeOverCOLORREinventedFor the first time at Schwarzkopf Professional, teams of some of the most inspiring, world-renowned colorists and digital hairdresser influencers come together to take over the IGORA ROYAL labs.

COLORS MEANT TO INSPIREThe result: 3 shade collections reflecting their personalities and individual creativity. Their creativity is meant to inspire you and bring you the trends your clients seek. So, get ready to breathe in a whole new world of color.

COMING SOON

5-869

6-491

7-764

8-849

7-982 9-674

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The Creative BoosterNEW PASTELF IER

7-982 7-982Paste l f ie r 1 :4

PASTELF IER RESULT• Additive that can be mixed with any IGORA ROYAL shades for endless creativity

• Dilutes pigment concentration and tone intensity of shades

• Provides up to 3 levels of extra lift

DEEP ROUGE EXTRAVAGANZA BY

@phjean

" The combination of shaded, deep

vintage reds that fade inside

out and add some beautiful

iridescence is super powerful,

but soft at the same time."

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PASTEL ROUGE ALLURE BY

#RoyalTakeOverTRY ME OFFER

PURCHASE ANY:4 IGORA #RoyalTakeOver Shades, 2.1 oz.

(Open stock, mix & match)

RECEIVE FREE:

$29.00salon value: $58.50

SAVE50%

@lesleyjennison

ShadesOur

" My vision of reds are red hues so subtle they barely exist. By adding the tiniest flush of pink and copper I create raw dusty, yet silky shade finishes."

5-869

Light Brown Red Choco la te V io le t

6-491

Dark BlondeBeige V io le t Cendré

7-764

Medium BlondeCopper Choco la te Be ige

8-849

Light B londeRed Beige V io le t

7-982

Medium BlondeVio le t Red Ash

9-674

Ext ra L ight B londeChoco la te Copper Be ige

CHOICE OF FREE SHADES & SWATCH BOOK INSERT:

2 IGORA #RoyalTakeOver Shades, 2.1 oz. (Open stock, mix & match)

1 IGORA #RoyalTakeOver Dusted Rouge Swatch Book Insert

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Complete your IGORA ROYAL HIGHLIFTS color service with our Bond Sealer to help create bonds and seal

the outer hair sur face af ter coloration!

PURCHASE ANY:6 IGORA ROYAL HIGHLIFTS

Color Creams, 2.1 oz. (Open stock, mix & match)

RECEIVE FREE:1 Schwarzkopf Professional

Bond Sealer, 16.9 fl. oz. (Open stock)

$47.70salon value: $94.70

RECEIVE FREE: 1 Schwarzkopf Professional

Bond Sealer, 3.4 fl. oz. (Open stock)

2 + 1 O F F E R

6 + 1 O F F E R

$15.90salon value: $31.90

PURCHASE ANY:2 IGORA ROYAL HIGHLIFTS

Color Creams, 2.1 oz. (Open stock, mix & match)

SAVE 50%

PURCHASE: 1 BC BONACURE COLOR FREEZE Shampoo, 8.5 fl. oz.1 BC BONACURE COLOR FREEZE Conditioner, 6.8 fl. oz.

RECEIVE FREE:1 BC BONACURE COLOR FREEZE

Spray Conditioner, 6.8 fl. oz.

1 BC BONACURE COLOR FREEZE CC Cream, 5.1 fl. oz.

1 BC BONACURE Promotional Tent Card

AND locks color pigments

DISCOVER OUR 1ST COLOR-LOCKING

HAIRTHER APY

$19.50salon value: $40.50

BC BONACURE®

TRY ME OFFERCOLOR FREEZE

HELP CLIENTS MAINTAIN THEIR IN-SALON COLOR WITH OUR

A FREE $47.00

salon value!

A FREE $16.00

salon value!

SAVE52%

• Seals the cuticle• Brings hair to its

optimal pH level• Restores hair at

a cellular level

SAVE 50%

IGORA ROYAL® HIGHLIFTS

FREE BO N D S E ALE R

CO LO R PU RCHA S E

WITH YOU R

8

JAD

E

STR

AW

BE

RR

Y

STE

EL B

LUE

ICE

PURCHASE:1 BLONDME Instant Blush Shade, 8.4 fl. oz.

(Any shade. Open stock.)

RECEIVE FREE:1 BLONDME Instant Blush Shade, 8.4 fl. oz.

(Any shade. Open stock.)

$12.95salon value: $25.90

STOCK UP FOR FESTIVAL SEASON SERVICES WITH

BLONDME®

INSTANT BLUSHES

BUY ONE G E T O N E

FREE!

SAVE50%

BLONDME®

ALL BLONDES DUOBLONDME®

COOL BLONDES DUO

PURCHASE FOR A SPECIAL PRICE:1 BLONDME Keratin Restore Bonding Shampoo, 33.8 fl. oz.1 BLONDME Keratin Restore Bonding Mask, 16.9 fl. oz.

PURCHASE FOR A SPECIAL PRICE:1 BLONDME Tone Enhancing Bonding Shampoo Cool Blondes, 33.8 fl. oz.1 BLONDME Keratin Restore Bonding Mask, 16.9 fl. oz.

SAVE59%

$22.00 eachsalon value: $54.00

BONDINGINTEGRATED

TECHNOLOGYBONDING

INTEGRATED

TECHNOLOGY

SAVE ON BLONDME® LITER SHAMPOO & BACKBAR MASK DUOS

APRIL ONLY

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The passionate individuals behind Schwarzkopf Professional ASK Education are experts in our brand and at their craft of hairdressing. Their goal is to help you elevate your skills while empowering you through education. Passion drives them; education fuels that passion. We are here to strengthen your skills in hairdressing and to inspire you with innovative seminars and artists. Join our team in this journey to elevate your career to new heights.

Together. A Passion For Hair!

ASKEducationUSA@Henkel.com1-844-827-5338Connect with us:

HAVE YOU EVER CONSIDERED BECOMING AN EDUCATOR?

• Further your personal and organizational growth.

• Fulfill your potential and learn from the industry’s top talent while participating in making a creative impact.

• Gain greater self-awareness that will significantly enhance your ability to execute with excellence and advance in your career.

Apply to become an ASK Team Member today!

CALL OR E-MAIL TO ASK US HOW

10

APRIL ONLY

Offers available while supplies last. Offers may end at any time without notice. Prices subject to change. Please contact your local Distributor/Sales Consultant for actual pricing, availability and promotional run dates. To locate a distributor in your area, please contact us at 1-800-707-9997.

IGORA® #RoyalTakeOver TRY ME OFFERPURCHASE ANY:4 IGORA #RoyalTakeOver Shades, 2.1 oz.

(Open stock, mix & match)

RECEIVE FREE:Choice of Free Shades & Swatch Book Insert:2 IGORA #RoyalTakeOver Shades, 2.1 oz.

(Open stock, mix & match)

1 IGORA #RoyalTakeOver Dusted Rouge Swatch Book Insert

SALON COST: $29.00 | SALON VALUE: $58.50Discount: 50% | Open stock

BLONDME® INSTANT BLUSHES FESTIVAL SEASON BOGO SALEPURCHASE:1 BLONDME Instant Blush Shade, 8.4 fl. oz.

(Any shade. Open stock.)

RECEIVE FREE:1 BLONDME Instant Blush Shade, 8.4 fl. oz.

(Any shade. Open stock.)

SALON COST: $12.95 | SALON VALUE: $25.90Discount: 50% | Open stock

BLONDME® ALL BLONDES LITER & MASK DUOPURCHASE FOR A SPECIAL PRICE:1 BLONDME Keratin Restore Bonding Shampoo, 33.8 fl. oz. 1 BLONDME Keratin Restore Bonding Mask, 16.9 fl. oz.

SALON COST: $22.00 | SALON VALUE: $54.00Discount: 59% | Pre-packed | IDH# 2229143

BLONDME® COOL BLONDES LITER & MASK DUOPURCHASE FOR A SPECIAL PRICE:1 BLONDME Tone Enhancing Bonding Shampoo Cool Blondes, 33.8 fl. oz. 1 BLONDME Keratin Restore Bonding Mask, 16.9 fl. oz.

SALON COST: $22.00 | SALON VALUE: $54.00Discount: 59% | Pre-packed | IDH# 2229147

IGORA ROYAL® HIGHLIFTS 2+1 OFFERPURCHASE ANY:2 IGORA ROYAL HIGHLIFTS Color Creams, 2.1 oz.

(Open stock, mix & match)

RECEIVE FREE:1 Schwarzkopf Professional Bond Sealer, 3.4 fl. oz.

(Open stock)

SALON COST: $15.90 | SALON VALUE: $31.90Discount: 50% | Open stock

IGORA ROYAL® HIGHLIFTS 6+1 OFFERPURCHASE ANY:6 IGORA ROYAL HIGHLIFTS Color Creams, 2.1 oz.

(Open stock, mix & match)

RECEIVE FREE:1 Schwarzkopf Professional Bond Sealer, 16.9 fl. oz.

(Open stock)

SALON COST: $47.70 | SALON VALUE: $94.70Discount: 50% | Open stock

BC BONACURE® COLOR FREEZE TRY ME OFFERPURCHASE:1 BC BONACURE COLOR FREEZE Shampoo, 8.5 fl. oz.1 BC BONACURE COLOR FREEZE Conditioner, 6.8 fl. oz.

RECEIVE FREE:1 BC BONACURE COLOR FREEZE Spray Conditioner, 6.8 fl. oz.1 BC BONACURE COLOR FREEZE CC Cream, 5.1 fl. oz.1 BC BONACURE Promotional Tent Card

SALON COST: $19.50 | SALON VALUE: $40.50Discount: 52% | Open stock

MARCH - APRIL PROMOTIONS

DUSTED ROUGE

Collection

PASTELFIER

11

N E W A N D I M P R O V E D

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D EM I - P ER M A N ENT CO LO R TH AT G IV E S YO U # M O R E

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