c CONNECT, GUIDE Ð INSPIRE

JANUARY // FEBRUARY 2016sl ss

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MEET ARIZONA'S MOST INFL NTIAL YOUNG BUSINESS LEADERS!

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NG as it drove everYthing wedíd. this 1ed me to create

a technologY-ínfusedadvert ising comPanY drivenby results.

Impact of Millennials: 'Adecade from now. Millennials

- wìth the helP of othergenerations - will havecompletely changed thebusiness landscaPe. EverYbusiness model wilÌ havesome level of e-commercewith a predictable costper acquisition. Mediaconsumption will haveendless engagement andwe'll fina11y have our 'Back toThe Future' hover boards andthey'11 be eco-friendly."

CEO I Colling Media

an Arizona-raisedASU. In 2009,

Media, aresults-

Collingnationally

Inc.5000, as oneprivate

Collingis one of theUnderbythe

JAMES GOODNOWPartner I Fennemore CraigAge:34

Goodnow is a Harvard LawSchool graduate who handiescatastrophic injury and wrongfuldeath matters. The American BarAssociation Journal named himone of 'Amerícas Techiest Larlyers,"and Apple selected him as the frrstlawyer to be featured in one of itsgloba1 ad campaigns. The fatherof two performs countless hoursof pro-bono work and is ac[ive inthe communíty, having recentlyfounded The Kidney Challenge.

Value of youth: "My agenaturally translated into aninterest in technology. lnterjectingmy tech passion into a professionthat can trace íts origins backthousands of years has been achallenge and an opportunity."

Impact of Millennials: "l'mhopeful that Arizona's growingcreatÌve and tech industries canpush our economy to new heights.The clichés say that my generationis less hungry than others. Idisagree. I believe my generationis just âs driven-just in lessconventíonal ways."

youth: "Growingit was clearwas like

were to becomeof technology

HOLMQUISTLogistics

at the age of26, HolrnquistSÍeam Logsûcs,

brokenge, andthe entìre operations

Stream Logisticsbusrness which utiìized a

initjal office into a compârìy$15 milLion in a¡rnual

an incredible reputationcompanyand

youth: 'As a MillenniaìI wanted

to Arizona'sthe smaÌl vvd/r rru u¡rs Ldrr lrrrdðlrrc.

- o.rr generatiowants a vibrant 1

business commu

withThe

is built

Sr\\\aand smallI wanted

growth f

will'i-':v

of business withtech-salr,y ideas to

more effrcient.an intense

was driven bypurchasing

will alsowith the return of

and customer

Y ê Arizona's businesslandscape and learn

why working withtheir generation is

your business'greatest opportunity

26 AB I January - February 2016

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"Our players learn better with two phonesand music going and with an íPad on the sidelhat's new."

l-l-l he ability to work well wíth Millennials, deflnedI U,, the Pew Research Center as those born

I bär*...t 1980 and 2000, has quickly become anindispensable part of the business landscape. Millennialsalready comprise one third of the U.S. workforce, and are

projected to hit 50 percent as earþ as 2020.The forces that shaped Millennials are powerful

ones: the exponentialproliferation of technologyand the common availabilityof instant, worldwidecommunication. The firstgeneration to grow uP withpersonal computers, Millennialsare innately tech sawy andquick visual learners. Becausethey came of age alongside theInternet, they collaborate well,

Stevgn G. Zylstra even over great dístance'

Technology Millennials are often deeplyself-reflective. Growing uP

as environmentalism hit its stride, their eco-consciousness is immensely important to them, andtheir concern about global impact informs where theywork, live and shop. Businesses that adapt to this newreality will flourish in the years to come.

Because Millennials care about work-life balance,their priorities can clash wíth those of existingcorporate cultures, particularþ at larger, hierarchicalorganizations. A study by UNC's Kenan-FlaglerBusiness School found that one in three Millennialswould prioritize social media freedom, deviceflexibility, and work mobility over salary whenaccepting ajob offet. This difference ofpriorities hasdriven the impression in some circles that Millennialsare entitled.

But the truth is that culture clashes are inevitableat moments of generational sea change. Rather thanbeing unfairþ burdened with the chore of teachinghundreds of new hires how to conform to an existing

system, the business world has been given anincredible opportunity to evolve and capitalize on thestrengths of a new generational cohort.

Consider the St. Louis Rams. Professional footballis already a young man's game, and the Rams arethe youngest team in the NFL: their average playerage is 24.L-years-o1d. While speaking to the WallStreet Journal, Rams coach Joe Fisher addressed thechallenge of reaching a new generation, "Our playerslearn better with two phones and music going and withan iPad on the side. That's new."

As a response, the Rams changed how theycoached. Two hour marathon meetings werereplaced wíth a series of focused 3O-minute sessionspunctuated with breaks. And because Millennialsprefer to know why a recommended action is best,drill-sergeant style screaming was phased out infavor of explaining the concepts behind strategies.After each lesson, the team hurries to the f,eld toimplement new skills in the real world.

Whiie the reforms were designed to increasecommunication with a new generation, the old guardhas seen benefits, too. Everyone beneflts from focusedmeetings, and having to distill lessons down to quick,actionable points has made instruction stronger.

Havíng to explain "why" to a younger generation hashelped root out outdated practices. 5:30 a.m. wakeuptimes didn't survive scrutíny. Why wake everyone upearþ only to lose time ñghting for the attention ofdrowsy players?

In 2015, Millennials surpassed Baby Boomers as thelargest living American generation. As a large age cohortwith an lnnate embrace of technology, their impact onsociety wiil unquestionably be the largest our countryhas ever seen. The companies that learn to capitalize onthe strengths of this nimble, thoughtful generation willquickly accomplish íncredibÌe things. GÐ

Steven G. Zylstra is president and CEO of the ArizonaTechnology Council.

ABI January-FebruarY2016 27

l¡llltlillill7lll¡BRIAN COLLINGOwner and CEO I Colling MediaAge:34

Colling is an Arizona-raisedgaduate of ASU In 2009,he started Colling Media, atechnology-infused, results-driven advertising agency. CollingMedia has been nationallyrecognized by Inc. 5000, as oneof the fastest-growing privatecompanies. Collingis one of theTop 35 Enkeprenerus Under35 of 2015 recognized by theArizona Republic.

Value of youth: "Growingup as a Millennial, it was clearthat my generation was likeno other. We were to becomethe teachers of technology

as it drove everYthing wedid. lhis led me to createa technology-infusedadvertising company drivenby results.

Impact of Millennials: 'Adecade from now. Millennials

- with the help of othergeneratíons - will havecompletely changed thebusiness landscape. Everybusiness model will havesome 1evel of e-commetcewith a predictable costper acquisítion. N4ediaconsumption will haveendless engagement andwe'l1 finally have our'Back toThe Future' hover boards andthey'11 be eco-friendly."

ALISON CHRISTIANShareholder I Christian Dichter &Sluga, P.C.

Age:34Christian is an AV-rated

shareholder at Christian Dichter& Sluga, a majority women-owned1aw frrm in Phoenix. In 2012, sheco-founded the Ladder Downprograrrr for women lawyers that isbeing modeled across the country.

Value of youth: "lVlillenials arenot afraid to challenge the statusquo, and they are often motivatedby a desire to find a bigger purposein their work. The 1ega1 professionís steeped in traditions, someof which have made it difñcultfor women lawyers to succeed.I found purpose in my careerby helping change the coursefor women lawyers. The LadderDown program gives womenthe tools they need to succeedand is improving Arizona's legalcommunity, while also providinga platform for other states acrossthe country to do the same."

Impact of Mllerurials: "Míllenialswill force businesses to answer asimple question: why? They arenot satisfred with being told to dosomething because it is the way ithas always been done. Nor are theyas willing as previous generationsto sacrifice their own happiness forfrnancial gain. Businesses wantingto attract and retain talentedemployees will need to adapt. Iexpect the concept of physicaloffice space to change dramaticall¡along wìth corporate cultures andsalary structures. I am also hopefulthat the millennial mindset willencourage businesses to thinkg1oba1ly and see beyond existinggeographic or linguistic barriers."

28 AB I January - February 2016

BRANDY FICEK, MDMedical director, quality of lifeand pall¡ative medicine I CancerTreatment Centers of America atWestern Regional Medical CenterAge:34

Dr. Ficek provides leadershipfor the development and deliveryof services to improve quality oflife for families throughout allstages of cancer treatment. Dr.Ficek serves as chair of the EthicsCommittee, national lead forCTCAs Parenting Through Cancerprogram, and has presentedinternationally on helping familiesÉaci ng cancer.

Value of youth: 'As a youngprofessional, being open toothers' advice and experiencehas allowed me to transform mypassion and ideas for helpingothers from abstract conceptsinto sustainable programs."

Impact of Millennials: "Withcontinued technological advances,I think the biggest change willbe the interconnectedness ofthe business communit¡ evenacross disparate industries, tomake positive changes for thecommunity as a whole."

CARSON HOLMQUISTCEO I Stream LogisticsAge:30

ln May 2012, at the age of 26, Holrnquistco-created and laundred Stream Logistics,a third-party logistics brokerage, ando:rrently spearheads the entire operationsdivision. He developed Stream Logistìcsfrom a start-up business whidr utilized ahtdren as its initialoffice into acompanythat has surpassed $15 million in annualrevenue and built an incredible reputationas aboutique-srylelogistics companyandnational carrier provider.

Value of youth: 'As a Millennialleader and entrepreneur, I wantedto contribute to Arizona'seconomy and the smallbusiness community withStream Logistrcs. TheAmerican economy is builton innovation and smallbusinesses a¡rd I waltedto be a contributingelement of the growthand prosperity."

Impact ofMillennials:"Millennìals willshape the way of business withinnovative, tech-sawy ideas tomake a worþlace more effrcient.After experiencing an intenserecession which was driven byprice-motivated purchasinghabits, Millennials will alsobe credited with the return ofAmerican quality and customerexperience."

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NG as it drove everYthing wedíd. this 1ed me to create

a technologY-ínfusedadvert ising comPanY drivenby results.

Impact of Millennials: 'Adecade from now. Millennials

- wìth the helP of othergenerations - will havecompletely changed thebusiness landscaPe. EverYbusiness model wilÌ havesome level of e-commercewith a predictable costper acquisition. Mediaconsumption will haveendless engagement andwe'll fina11y have our 'Back toThe Future' hover boards andthey'11 be eco-friendly."

CEO I Colling Media

an Arizona-raisedASU. In 2009,

Media, aresults-

Collingnationally

Inc.5000, as oneprivate

Collingis one of theUnderbythe

JAMES GOODNOWPartner I Fennemore CraigAge:34

Goodnow is a Harvard LawSchool graduate who handiescatastrophic injury and wrongfuldeath matters. The American BarAssociation Journal named himone of 'Amerícas Techiest Larlyers,"and Apple selected him as the frrstlawyer to be featured in one of itsgloba1 ad campaigns. The fatherof two performs countless hoursof pro-bono work and is ac[ive inthe communíty, having recentlyfounded The Kidney Challenge.

Value of youth: "My agenaturally translated into aninterest in technology. lnterjectingmy tech passion into a professionthat can trace íts origins backthousands of years has been achallenge and an opportunity."

Impact of Millennials: "l'mhopeful that Arizona's growingcreatÌve and tech industries canpush our economy to new heights.The clichés say that my generationis less hungry than others. Idisagree. I believe my generationis just âs driven-just in lessconventíonal ways."

youth: "Growingit was clearwas like

were to becomeof technology

HOLMQUISTLogistics

at the age of26, HolrnquistSÍeam Logsûcs,

brokenge, andthe entìre operations

Stream Logisticsbusrness which utiìized a

initjal office into a compârìy$15 milLion in a¡rnual

an incredible reputationcompanyand

youth: 'As a MillenniaìI wanted

to Arizona'sthe smaÌl vvd/r rru u¡rs Ldrr lrrrdðlrrc.

- o.rr generatiowants a vibrant 1

business commu

withThe

is built

Sr\\\aand smallI wanted

growth f

will'i-':v

of business withtech-salr,y ideas to

more effrcient.an intense

was driven bypurchasing

will alsowith the return of

and customer

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MUKIL MOHANCo-founder I lNanoBioAge: 35

Mohan is the co-founderand COO of INanoBio,which is deveìoping a $100genome sequencer and cancerdiagnostics for personalizedmedicine. He has a master'sbegree ìn electricaì engineerìngand an MBA from ASU. He is afoodie, who likes to experiencedifferent cultures throughtheir cuisines.

Value of youth: "\4illennialpragmatic idealism and a highdegree of confrdence in ourteam and technology haveenabled us to strive to builda business with the potentialto disrupt current healthcarecosts and democratizepersonalized medicine."

Impact of Millennials: "Thecurrent boom in high-techstartups driven by \lillennialswill diverslfii the economy ofthe state beyond its traditionalgrowth drivers into a veryeclectic and vibrant economy."

NICK OBIEVice president I ÐG AdvisorsSouthwestAge: 32

A former professionalgolfer and collegiate golfer atUniversity of Redlands, wherehe was a three-time confeterrceplayer of the year and three-time AllAmerican, Obie isvice president of AXA Adv jsorsSouthwest. An active volunteerthrough AXA and former boardmember of GET Phoenix, histeam was recently honored withthe 2015 Governor's VolunteerService Award.

Value of youth: "l was taughtfrom an early age the value ofpeople and relationships. In thefinancial services industr¡ ít's allabout people and relationships.I have always enjoyed helpingpeople and building relationships,and that has had a very positíveeffect on my business."

Impact of Millennials: "Withour technological ingenuity, Ibelieve Millennials will contínueto change the way that businessis done. With the right guidanceand partnership from today'sleaders, we will change theway that people connect, shareideas, implement strategies andconstanlìy creare new etficienciesin the world."

JASON MITCHELLFounder and president I TheJason Mitchell Realty Group atRealty ExecutivesAge:34

Mitchell is a residential realstâte icon in grealer PhoenL<and the founder of The JasonMitchell Realty Group atReaìty Executives. l\4itchellis recognized as the No. 1producing agent under 40 ìnthe state of Arizona. He isalso the co-founder of DesertBridge Capital, a real estateinvestment firm.

Value of youth: 'As partof the Millennial generation,I witnessed layoffs and homelorecloses during the m¿ssiverecession. I wanted to makean impact in Arizona'seconomy and businesscommunity by creatingjobs and opening doorsfor opportunities."

Impact ofMillennials:"MÌllennials' renewedfocus on growth anddevelopment willtranspire in theworkplace,where theycan findtheirpurposeand bepassionateabout whatthey do."

30 AB I Ianuary - February 2016

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