Slide 1 May 2009

Creating a culture for working better together

About the UNECE

56 member countries200 staffBased in Geneva

Different technical programs:

o Statisticso Energyo Transporto Environmento Tradeo Housingo Etc…

How to improve the situation?

Could Web 2.0 provide solutions?

Slide 5 May 2009

Santa 2.0?

Enterprise 2.0:

the application ofWeb 2.0 within the organization

What is the problem?

Boundaries within organizations• between work units• between geographical locations• between social groups• physical environment

Email • Restricted to sender/receiver(s)• Content is hidden within inboxes

Poor recordkeeping practices

Slide 8 May 2009

Examples of Enterprise 2.0

Blogs to document and share

Wikis for collaborating

Social networks strengthen ‘weak ties’

Slide 9 May 2009

Advantages of Web 2.0

Use is widespread

Relatively inexpensive

Flexible

Devolved to individuals

Informal and quick

Slide 10 May 2009

Risks

Choosing the right tools

Integration with existing systems

Loss of control

People will use them anyway

Slide 12 May 2009

You will need to have:

1. Senior management support

2. Communication

3. Culture

4. Incentives

5. Infrastructure

Slide 13 May 2009

Conclusions of UNECE study

General dissatisfaction with internal communication

Staff know about Web 2.0

Applications already in use

Lots of good ideas

Cultural change is needed

Questions for discussion

1. What plans do you have for using Web 2.0 for internal communication?

2. Is anyone using blogging successfully?

3. Is Facebook banned or encouraged in your organization?

Questions for discussion

4. What kinds of incentives and rewards exist to encourage internal communication?

5. How well can the management of internal and external communication be combined?