slideshare - socialization in radio broadcasting careers
TRANSCRIPT
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Socialization In Radio Broadcasting
CareersBy Brian Villwock
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Socialization in Radio Broadcasting CareersArticle Overview
- There is a fear amongst young people to pursue a career in the competitive field of radio broadcasting.
- The belief is that broadcast radio jobs are shrinking with growth of internet & satellite radio stations.
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Socialization in Radio Broadcasting CareersArticle Overview Continued… A deeper look at broadcast radio:
-”73% of vehicle owners with an FM radio say they use it during most car trips (NPD group)”-”84% of car owners use radio at their top choice for in-car entertainment (Online radio was just 12% while satellite was 15%)”-”About 92% of the U.S. population listen to traditional radio in an average week, which is a number that has varied very little over the decades”- “When asked what entertainment source they used most often in the car, 58% of respondents said AM/FM radio. Only 11% said online radio.”Courtesy of Work In Entertainment - http://www.workinentertainment.com/blog/radio-jobs-how-to-get-started/
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Socialization in Radio Broadcasting CareersArticle Overview Continued...
- While internet & satellite radio stations provide an alternative to traditional radio, local radio stations provide relationships to the audience & a personal touch.
- The career path in local radio is different.
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Socialization in Radio Broadcasting CareersCareer Research describes Socialization on the job as….
“How people learn to fit into a new organization or job.”
“It is a process by which an individual learns appropriate atti tudes, behaviors, and knowledge associated with a particular role in an organization.”
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Socialization in Radio Broadcasting CareersAs we learned, there are 3 stages in the Socialization Process, including…
-Anticipatory/Pre-arrival - Socialization that occurs before entry into the organization.
-Encounter - Sensemaking stage that occurs when a new employee enters an organization
- Metamorphosis - The stage reached at the “completion” of the socialization process.
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Socialization in Radio Broadcasting Careers-For many organizations, the way in which these socialization stages occurs can differ greatly.
-Careers in Radio have a socialization process very unique to others.
- The Radio Broadcasting industry truly employees a “Start from the Bottom” philosophy.
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Socialization in Radio Broadcasting Careers Anticipatory/Pre-arrival
- Like most careers, aspiring radio broadcasters learn skills for their careers by attending secondary education institutions such as universities and trade schools.
- Through their education, students attempt to find a niche or specialization in the broadcasting field.
- To truly learn the radio broadcasting industry, students must gain hands on experience.
- Internships are the next step.
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Socialization in Radio Broadcasting CareersRecruitment and Interviewing
- Radio stations are constantly looking for college students to be interns.
- Interns provide free labor in exchange for training & networking.
- Interns must be enrolled in school and able to earn credits for work completed.
- Internship openings are posted on the radio station’s website, job sites such as Indeed, LinkedIn and each state’s Association of Broadcasters website.
- Finding internships usually doesn’t require active recruiting, as interested candidates usually reach out to the stations.
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Socialization in Radio Broadcasting CareersRecruitment and Interviewing Continued
- Interviewing for an internship is less complicated than other positions. Usually involves a one on one interview with the show host.
- If candidate displays a simple understanding of concepts, solid work ethic and desirable availability… They qualify for the internship.
- Other positions in Radio Broadcasting require more experience, knowledge & skills.
- Internships are the foot in the door.
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Socialization in Radio Broadcasting CareersRecruitment and Interviewing Continued
- Internships serve as an extended interview process. The employer is able to see if the intern possesses the skills and work ethic for an entry level position.
- Once Internships are complete, the best way to continue up the ladder is through an entry level position.
- There are 2 paths in a radio station: The Creative Path & The Executive Path
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Socialization in Radio Broadcasting CareersThe Creative Path
- Work In Media suggest the first step on this path is to become a Promotions Assistant for a radio station.
- A Promotions Assistant is an entry level, labor intensive position.
- Includes tasks such as assisting coordinating on-site events and promotions, running contests, answering phones, setting up equipment, helping out the talent, mingling with fans and audience members, driving the station van, etc.
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Socialization in Radio Broadcasting CareersThe Creative Path Continued
- A Promotions Assistant is a foot in the door, or stepping stone in a path to sucess in radio broadcasting.
- The Career Path After Being a Promotions Assistant is very fulfilling.
- Potential Jobs include: Promotions Manager, Producer, Board Operator, Operations Manager, On Air Talent, Programming Director and/or Brand Manager.
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Socialization in Radio Broadcasting CareersThe Executive Path
- Work In Media suggest the first step on this path is to become a Sales Assistant for a radio station.
- A Sales Assistant is an entry level, clerical-support position.
- - Includes tasks such as providing clerical support, answering phones, greeting guests, maintaining office supplies, dealing with clients, supporting sales & promotions staff, & reviewing sales orders and contracts.
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Socialization in Radio Broadcasting CareersThe Executive Path Continued
- Sales staffs at radio stations have increased by about 15-20 percent over the last decade. The growth of social media has increased selling opportunities.
- Many of the larger radio conglomerates also own outdoor advertising & live entertainment events under their corporate umbrella.
- Leads to positions such as Account Executive, Account Managers, Director of Sales, National/Local Sales Manager, General Sales Manager, General Manager and/or President.
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Socialization in Radio Broadcasting CareersRole Development Process
- Individuals develop roles through interaction with others.
- Leader-Member Exchange Role-Development Process: Role Taking, Role Making & Routinization.
- Role Taking - Station managers use this time to assess the new promotions & sales assistant’s skills & abilities.
- Role Making - The new promotions & sales assistants begin to work on projects & tasks as part of the team.
- Routinization - The new promotions & sales assistants work hard to maintain a good reputation by showing trust, respect, empathy, patience, & persistence.
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Socialization in Radio Broadcasting CareersRole Development Process Continued
- Through this process, station managers are able to establish “In-Group” & “Out-Group” team members.
- “In Group” team members prove themselves loyal, trustworthy and skilled, showing that they are outgoing, enjoy working in a team environment, communicate effectively, understand social media & editing software or can create leads, Prepare promotions plans & advertising proposals & can develop sales pieces.
- “Out Group” team members betray the trust of the managers, or prove that they're unmotivated or incompetent by not completing the tasks or showing the skills listed above. Low rewards & low support.
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Socialization in Radio Broadcasting CareersOrganizational Exit
- Completing tasks and proving to be loyal trustworthy & skilled will also lead to the possibility of promotion or new opportunities outside of the organization.
- Radio professionals often times sign a non-compete upon accepting employment with the radio station or organization. This can make moving to a new job at a different station very difficult, if not impossible.
- Constant fluctuation of ratings leads to inconsistencies in sales and performance. Even those with a proven track record could be laid off due to circumstances beyond their control.
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Socialization in Radio Broadcasting CareersQuestions
- With all the inconsistencies in ratings and sales, doesn’t that lead to high turnover in these entry level positions? Should young people still have a fear about pursuing a career in radio broadcasting?
- Won’t growing technology and expanding media continue to grow and compete with traditional radio?
- Are internships and entry-level positions the only path into radio broadcasting?
- Can those professionals who choose the creative path transition to the executive path and vice-versa?
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Bibliography
Clapp, Brian. (2015, March 25) A simple plan to start your radio career. Work in Entertainment. Retrieved from www.workinentertainment.com/blog/radio-jobs-how-to-get-started/
Mind Tools Organizational Team. (n.d.) The leader-member exchange theory: getting the best from all team members. Mind Tools. Retrieved from www.mindtools.com/pages/article/leader-member-exchange.htm
Organizational Socialization (n.d.) Career Research. Retrieved from career.iresearchnet.com/career-development/organizational-socialization/
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THE ENDThank You!