Using Social Media to Advance the Play

Movement

You’re in the…

#playon2010 session

Let’s play!

Quick Survey

Who knows?

Using Social Media to Advance the Play

Movementwith

Kerala Taylor Beth KimberlyManager, Social Media ManagerOnline Content & OutreachKaBOOM! Playworks

Agenda

•Game & Introduction•From the expert•Case Studies•Tips•Steps•Small Groups•Close

Beth Kanter

Social Media Diagram

We want results!

Work online can create results offline.

We’d like to advance the play movement by:• Increasing playtime in schools• Adding playspaces/play in our communities• Getting kids playing outdoors• Seeing and hearing others (schools,

community, government) acknowledge,

or even promote, the value of play

Free Range Kids

Lenore Skenazy

Park-A-Day Summer Challenge

Defend Adventure Playground

Active Kids Club

Recess example

TipsLenore: connect to other bloggers, use controversy to your

advantage

Park-A-Day: share your story, use establish networks

Defend Adventure Playground: find like-minded folks, utilize

the help of local and far

Active Kids Club: share offline adventure online to increase

the community, let others share the power

Recess: use online efforts to mobilize the community

Steps

1) Try it out. Listen!

2) Join the conversation—networks,

comments, retweets, replies.

3) Create valuable content.

4) Mobilize both online and offline!

GroupsWhat’s your goal?Ex: Organize a play day, increase recess minutes, create a new play

space, organize an outdoor playgroup, show your city council

that play matters

What tools will help? You can only pick 1-3!Ex: Facebook, Twitter, LinkedIn, Ning, blogging, an network we

mentioned or you know about

Identify 5-10 steps to make it work!Ex: Hold community meetings, guest post on others blog, write a

letter to the editor

Kerala Taylor Beth Kimberly

ktaylor@kaboom.org bkimberly@playworks.org

http://kaboom.org http://playworks.org

Thank you!

Look for these slides and more

on http://playon2010.org