sm presentation on garment industry

8/9/2019 SM Presentation on Garment Industry

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The Garments industry holdssignificant status in India.

Garments industry provides oneof the most fundamentalnecessities of the people.

It is an independent industry,from the basic requirement of

raw materials to the finalproducts, with huge value-addition at every stage of

processing.


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The Indian Textile industry adds 14% tothe industrial production and 8% to the

GDP of India.

It provides employment to 38 million

people and thus, is the second largest

employment provider after agriculture.

The Indian Apparel & Textile Industry is

one of the largest sources of foreignexchange flow into the country with the

apparel exports accounting for almost 21%

of the total exports of the country.


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SWOT analysis:

Internal

Strengths

Weaknesses

External

OpportunitiesThreats


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The Raymond Group is one of India's

largest clothing and apparel

companies, with over 60% market

share in India.

Established in 1925 .it has a net

earnings of Rs. 2,100 crores.

It sells textiles, readymade garments,

engineering tools.

Chairman & M. D.- Gautam

Singhania


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A Big Player

Renowned Brand

Since 1925

Large Number of Brands

Raymond, Manzoli , color plus, Park Avenue, Parx ,

The Raymond Shop

Large market share in luxury andFormal suiting


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Not as successful in casual wears

Not having a brand for lowermiddle class

Lack of Industry Status for

retail


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Growing Industry

Integration of Information

technology

Opportunity in High Value Items

Growing Fashion Industry


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Decreasing Fashion Cycle

Formation of Trading Blocks

Phasing out of Quotas


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INTERNAL STRATEIGIC FACTORS WEIGHT RATING WEIGHTED

SCORE

COMMENTS

STRENGTHS

S1) Large number of Brands

S2) Renowned Brand

S3) Big Player

WEAKNESSES

W1) Not as successful in Casual wears

W2) No brand for lower middle class

W3) Lack of distribution via retail

0 .20

0.15

0.10

0.25

0.15

0.15

4.0

3.5

2.5

3.5

3.0

2.5

0.80

0.525

0.25

0.875

0.45

0.375

1.00 3.275


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External Factors Weight Rating Weighted Score Comments

OPPURTUNITIES

O1)Growing Industry

O2)Integration of

Information Technology

O3)Growing Fashion

O4)New Market

Development

O5)FDI opportunities

THREATS

T1)Strong Chinese

Competition

T2)Continuous Quality

Improvement

T3)Export Quotas

T4)Formation of Trading

Blocks

T5)Need to revamp

Consumer Consciousness

0.13

0.12

0.10

0.09

0.06

.15

.10

.12

.05

.08

3.5

4.0

3.8

2.5

3.0

4

3.5

3

2.5

2

0.455

0.48

0.38

0.225

0.18

0.6

0.35

0.36

0.125

0.16

1.00 3.315


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Strategic Factors

Weight RatingWeighted

ScoreS

H

0

R

T

INT

ER

ME

DIA

TE

L

O

N

G

Comments

S2) Large number of Brands (S)

S5) Renowned Brand (S)

W1) Not successful in casual wears (W)

W3) Lack of distribution via retail (W)

O1)Growing Industry (O)

O3)Growing Fashion (O)

O5)FDI opportunities (O)

T1)Strong Chinese Competition (T)

T2)Continuous Quality Improvement (T)

.15

.10

.05

.10

.10

.15

.10

.15

.10

4.0

2.5

2.0

3.5

4.0

3.5

2.0

3.0

2.0

.60

.25

.1

.35

.40

.525

.20

.45

.20

Total Score 1.0 3.075


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sm presentation on garment industry

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