small business is not smb
DESCRIPTION
For the research Intel conducted, we discovered Small Business does not equal SMB. In this presentation, it shows the behavior differences between small and medium size companies (managed and unmanaged IT).TRANSCRIPT
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Small Business is Not
SMBS m a l l a n d M e d i u m S i z e d B u s i n e s s
Sm
all B
usin
ess is
no
t SM
B
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SMBS m a l l a n d m e d i u m s i z e d b u s i n e s s
Many professionals lump Small and Medium Businesses into one category
( To separate SMBs from Large Enterprises )
Sm
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ess is
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t SM
B
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On the Surface this division appears to Make Sense...
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But is this grouping truly valid?
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ess is
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t SM
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asked it, too.
Good Question!
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To answer this, Intel conducted 61 in-depth interviews with small and medium sized businesses (with & without IT) in 3 countries:
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U S A I N D I A C H I N A
Sm
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The differences were significant.
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Small Business(Without IT)
Medium Business(With IT)
IT Environment
Purchase Behavior
Product Preference
Technology Recomendations
Business Operation-Oriented
IT Project-Oriented
Reactive Proactive
Price-Conscious Brand-Conscious
External Vendor Recommendations
Internal Team Debate & External Vendor Recommendation
Sm
all B
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ess is
no
t SM
B
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Small Business(Without IT)
Medium Business(With IT)
Funding/Budget
Purchase Channel
PC/Server Refresh Cycle
Security
Unplanned Planned
Relies Mostly on Retail Outlets, Also Leverages Trusted
Vendors
Relies More on Trusted Vendors
Keeps Devices or PC Until They Break
Informal Refresh Cycle
Self-Rated as ‘HIGH’ But Little Actual
Spending to Address it
Makes an Effort to Address Security
Concern
Sm
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ess is
no
t SM
B
Employee size and presence of IT play a key factor in infrastructure and technology needs
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=
Employee size < 20 is very different than that of employee size > 100
Sm
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Lumping small business and medium business into one segment obscures the real differences between them and often inflates the true small-business potential.
Sm
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t SM
B
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We changed our strategy
Small Business Strategy Enterprise Strategy( Medium & Large Business )
Sm
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How does your company treat
SMB?
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