small world labs ngo and nonprofit
TRANSCRIPT
1
Using Small World Labs to Grow Your Support Base
Confidential
Small World Labs Background
• Helps non-profit organizations increase online engagement with their constituents by over 300% through a community engagement platform and program
• Founded 2006, over 100 communities • End-to-end solution• Featured industry leader
Full Community Solution
Community Engagement Platform
Community Strategy & Set Up
Community Engagement Program
Community Engagement Platform
• Unifying destination for deep constituent conversation and engagement
• Facilitates sharing with constituents:– Information– Content– Experiences– Ideas– Conversations
• Makes your constituents feel like they are a part of your organization
• Improves SEO/page rank of your web properties• Significantly enriches constituent data set• Supports your core mission and goals
Flexible, Mature Platform
• Constituent management• Content management• Drag & drop interface• Page creator• Navigation editor• Site layout & colors• HTML block builder• Analytics & API access
“Point & Click” capabilities enable quick, effective reactions
API Integration & Customizations
• API Integration• Access all site content• Single sign-on• 3rd party applications• Data backups• Custom interface blocks• Social media sites• CRM/CMS systems
Community Strategy & Set Up
• Online Community Implementation– Organization Goals– Community Goals– Target Segment(s)
• Recommend Configuration• Graphic Design• CSS Application
Community Engagement Program
Seeding• Content program• Participation guidelines• Initial outreach
Feeding•Welcome program• Editorial calendar• Listening & responding
Weeding•Maintaining original tone•Moderating the trolls•Member recognition
programs Seeding
Feeding
Weeding
Community Lifecycle
Impacting the Donor & Engagement Pyramid
Planned Giving/Wills
Major Givers & Corporations
Annual/Recurring Givers
Occasional Givers & Event Participants
Total
Constituent
Database
Initial Awareness
Ongoi
ng En
gage
men
t
Small World Labs Community Results
0%100%200%300%400%500%
78%
300%
437%
That’s Why The Right Partner Matters
THEM“Less than 25% social networks have
more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects.”
– Wall Street Journal “70% of communities fail to coalesce” – Gartner
“Over 60% of online communities fail to thrive”
– Social Media Today 0%50%
100%150%200%250%300%350%400%450%500%
78%
300%
437%
Increased New Constituent Referrals
Increased Time On Related Web Properties
IncreasedContributions per Constituent
Versus
SMALL WORLD LABS
