smart goals - what? when? why?
TRANSCRIPT
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SMART GoalsWhat?, When?, Why?
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What are SMART goals?
Framework for setting goals
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Specific● Increase the sales by 3% vs. Work hard to
increase the sales● Release the new version of the software
with 3 new features from client requests vs. Do your best to release a new version of the software
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Measurable● Increase the sales by 3% vs. Work hard to
increase the sales● Release the new version of the software
with 3 new features from client requests vs. Do your best to release a new version of the software
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Agreed-Upon● Team agrees about using strategies to
increase sales vs. Management has decided to introduce strategies to increase sales
● Team met with management to outline what features to add vs. Management has outlined the features for the new version of the software
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Reasonable● Staff has access to tools and techniques to
reach the goal vs. Staff can find ways to reach the goal
● The scope is relevant to the team size vs. Do your best to add all the good features
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Time Bound● Increase the sales in four months vs.
Increase sales● Release the new version of the software in
2 months vs. Release the new version soon
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Why SMART goals? ● Improves focus and self discipline● Helps drive performance● by giving the feeling of fulfillment● Improved time management skills● Gives the meaning of working towards achieving the goal● Not good for all environments - Most effective when the
strategic direction is understood
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When are SMART goals effective● Familiar environment - the environment that is understood
by the goal setter.
● In an environment where strategic direction is defined
● In challenging environment - the desired results can be achieved by setting multiple goals build on each other
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● The environment is too complex and unfamiliar
● The strategic direction is not clear or is too broad and complex
When are SMART goals NOT effective
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Limitations - constrain learning● Specificity and measurability can constrain creativity,
learning and innovation - In complex and unfamiliar environment
● Can lead to multiple conflicting goals - increase the sales and decrease advertising costs
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Limitations - Unethical behavior
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Limitations - Tunnel Vision
https://www.youtube.com/watch?v=IGQmdoK_ZfY
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