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Smart Snacks From the Capitol to the Classroom
Jessica Donze Black MPH, RD [email protected] Stephanie Joyce MS, RD, SNS [email protected]
Kids Safe and Healthful Foods Project
2004 Local
Wellness Policies
2006 Alliance
Competitive Food &
Beverage Guidelines
2007 IOM
Standards
2010
Healthy Hunger-
Free Kids Act
2013 Smart
Snacks in School
Nutrition Standards
How did we get here?
1979
FMNV Restricted
How is it going?
IT DEPENDS! •Baseline for districts and schools •Product availability and vendor accommodation
•Fundraising exemptions •Administrator buy-in and support •Parent support or challenges
How can I get my principal(s) and others
to comply with standards outside of the
cafeteria?
How can I get my principal(s) and others to comply with standards outside of the cafeteria?
• Positive approach like contests or recognition of schools making the grade.
• Superintendent leadership or another appointee or has authority to hold school leaders accountable.
• Make sure district understands revenue implications. Reduced café sales = reduced district revenue.
• Marketing – invite parents, teachers, and other leaders to be part of the solution by explaining the reasons for the regulations and the potential to positively impact children’s health and academics.
HealthierGeneration.org/smartsnacks
Smart Snacks Tools Smart Snacks Toolkit
Step-by-Step guide for implementing Smart Snacks in your school
Why can we sell diet coke if we can’t sell hard boiled eggs?
• Translating the dietary guidelines which are intended for a “diet” and not individual foods to single foods has some challenges so there are a few quirks in the rules.
• Completely reasonable to NOT sell sodas and lots of schools have restricted caffeine as part of their “no drugs on campus” policy.
• Consider creative packaging of items like eggs to make them work either as part of a meal or as an entrée item.
Why can we sell diet coke if we can’t sell hard boiled eggs?
What if the parents in my school are not
supportive?
•Communication – back to school nights, newsletters, social media, PTA meetings, etc.
•Marketing! Product placement, promotion, price points, messaging, etc.
• Invite parents to lunch to see how things are working.
• Invite other potential champions such as local pediatricians in to see what’s happening and to help spread the word.
What if the parents in my school are not supportive?
SPREAD THE WORD!
How can I make up for loss of revenue from a la
carte sales?
•Marketing of reimbursable meals. •Encourage “Meal Deals” •Maximize participation in programs and market their availability: breakfast, after school snacks, and supper if eligible.
•Other revenue generators such as catering, staff meals, or foodservice for other local venues.
How can I make up for loss of revenue from a la carte sales?
ENGAGE STUDENTS!
Our student organizations have a difficult time finding compliant products
available. Where can we find these?
•Print compliant product list from Navigator and bring to distributor
•Work with purchasing co-operative to negotiate pricing and product availability through distributors
•Set up cooperative purchasing between your school nutrition program and student organizations
Our student organizations have a difficult time finding compliant products available. Where can we find these items?
Food and Nutrition Services
Organization
Food sales to peers with
supervision with a mark up of .25-
.50
Student government retains their
revenue
Student government gives FNS their fees for
product and leftover food
Vendors tell me a product meets Smart Snacks, but I’ve found that’s not always true. What’s the best way to
find compliant products?
Check out Alliance
Food & Beverage Tools:
•Alliance Product Navigator
•Smart Snacks Product Calculator
Vendors tell me a product meets Smart Snacks, but I’ve found that’s not always true. What’s the best way to find compliant products?
Alliance Smart Snacks Calculator Take the guesswork out of the standards
HealthierGeneration.org/smartsnacks
Smart Snacks Tools
WHAT DO I NEED?
HealthierGeneration.org/smartsnacks
Alliance Product Navigator
Browse products that meet the standards & download a list to show your vendors
Smart Snacks Tools
Are there good lunch products that meet
Smart Snacks so that I can sell most of what is in my lunches as regular
a la carte options?
•Encourage Meal Deals & Bundling •Browse Alliance Product Navigator •Soon to be released… Smart Foods Planner
Are there good lunch products that meet Smart Snacks so that I can sell most of what is in my lunches as regular a la carte options?
Smart Foods Planner
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How can I stop student organizations from doing
fundraisers that undermine café sales ?
•Partner with the student organizations in order to make it win-win.
•Help them identify complaint products that align with the standards by directing them to the tools they can use.
•Point out success stories from student orgs who have found other approaches.
•Consider revising Local Wellness Policy
How can I stop student organizations from doing fundraisers that undermine café sales?
Model Wellness Policy
•Crestview Elementary in Carlisle, PA held a fundraising campaign called Promotion Motion. Students obtained sponsors and then participated in various challenges each week such as TV Free Week, No Fast Food Week and a Family Fitness Challenge. Teachers and parents participated and there was a tremendous response from local businesses. They raised $31,322 in six weeks of healthy activities!
Fundraisers to Emulate!
•The Kearney Public School District in Nebraska partnered with a local landscaping company to offer garden starter plants to families, with a portion of each sale going back to their school. The sale complemented garden-related lessons the students received in the classroom and encouraged families to grow and eat their own healthy food. The sale brought in more than $7,000 for the district which gave it back to participating schools to use for wellness efforts.
Fundraiser Garden Party!
•Idlewild Elementary School in Charlotte, NC, raised $800 for physical education equipment by pitting their teachers against parents in a basketball game and selling tickets to an eager crowd. While a popular idea, the most-loved fundraiser is Jean Day, an idea pitched to the school administration by the student-led wellness council. All students, who typically wear uniforms, can pay $1 to wear jeans on certain days of the year.
Jeans Day!
Success Stories!
www.healthiergeneration.org/swapyoursnack
BROWSE RESOURCES AT www.SCHOOLS.healthiergeneration.org
More Questions? Stephanie Joyce MS, RD, SNS
[email protected] www.healthiergeneration.org
Jessica Donze Black MPH, RD
[email protected] www.healthyschoolfoodsnow.org
www.HealthySchoolFoodsNow.org