smckc march breakfast - humanize the science: trust-building in social media
TRANSCRIPT
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THE HUMAN SIDE OF WEATHER:USING SOCIAL MEDIA TO BUILD TRUST WITH YOUR USERS
Dan HawblitzelNational Weather Service – Kansas City, MO
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National Weather Service what we are:
• Government organizaton
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National Weather Service what we are:
• Government organizaton
• 122 offices
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National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings
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National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings
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National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings• Forecasts
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National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings• Forecasts• Outreach
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What truly matters is not which party controls our government, but whether our government is controlled by the people.
Donald TrumpPresidential Inauguration
January 20, 2017
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What we are not
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What we are not
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Who we are
Members of your community.Passionate about what we do.
Dedicated to serving you.
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We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
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We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
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We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
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We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
NEW MODEL DATA IS COMING IN!
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We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
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I GOT CALLED INTO WORK ON THANKSGIVING!
We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
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We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
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We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
MUST. MAKE. NIGHT SHIFT.
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WE LOVE WHAT WE DO.
WE ARE DEDICATED TO OUR COMMUNITIES.
WE ARE PEOPLE YOU CAN TRUST.
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The power of SOCIAL MEDIA
PEOPLE you can trust.
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Share your PASSION
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Share your PASSION
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Share your PASSION
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Share your EXPERTISE
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Share your EXPERTISE
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Share your EXPERTISE
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Share your EXPERTISE
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Speak HUMAN
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Speak HUMAN
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Speak HUMAN
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Speak HUMAN
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Speak HUMAN
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Show your HUMAN SIDE
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We LAUGH with you
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We LAUGH with you
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We LAUGH with you
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We GET CUTE with you
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We GET CUTE with you
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We HAVE FUN with you
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We HAVE FUN with you
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We HAVE FUN with you
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We TALK SOCIAL with you
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We LIVE with you
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We SUFFER with you
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We CELEBRATE with you
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We CELEBRATE with you
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We CELEBRATE with you
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We’re PROUD with you
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We’re PROUD with you
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We CARE about you
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We CARE about you
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We CARE about you
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We CARE about you
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We CARE about you
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We CARE about you
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The forecast bust (or perceived bust)
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The forecast bust (or perceived bust)
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The forecast bust (or perceived bust)
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Dealing with the negativity.
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Dealing with the negativity.
STORM OF NEGATIVITY
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STORM OF NEGATIVITY
Option 1 Option 2
Dealing with the negativity.
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John, while tornadoes never materialized across our area this evening, very similar atmospheric conditions have caused deadly tornadoes in the past, including in December right here in Missouri. We are thankful tonight didn’t pan out as those other events did and that everyone in our community was able to spend a safe Christmas with their loved ones. 108
John Public You guys cry wolf yet again 1
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When you’re TRUSTED:
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When you’re TRUSTED:
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When you’re TRUSTED: Facebook engagements during 2017 ice storm
Facebook followers
Facebook engagements during ice storm
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Knowing You’ve Made a Difference: Facebook reviews
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Knowing You’ve Made a Difference: Facebook reviews
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Dan HawblitzelNational Weather Service – Kansas City, MO
@NWSKansasCity
NWSKansasCity