smckc february breakfast - social media as an extension of hospitality
TRANSCRIPT
Social Media as an Extension of Hospitality
Caitlin Corcoran — Ça VaOwner & General Manager
#champagneforthepeople
@CaVaKC @caitcork
Hi, I’m Caitlin.
Just a quick tour of Ça Va… 4149 Pennsylvania (South Edge of Westport)
Tuesday - Saturday 4 p.m. - 1 a.m.Sunday Champagne Brunch 11 a.m. - 3 p.m.
“Service describes how you technically deliver a product. Hospitality describes you make the recipient of that product feel.”
— Danny Meyer25-time James Beard Award winner and famed restaurateur behind Union Square Hospitality.
When has hospitality blown you away?
(Answer the question, win a prize!)
Social media sells stuff.
Sales vs Instagram Followers
The basics.
Post: 1-3 times a day
# of followers: 7,400
Post: 1-2 a week
# of likes: 5,400
Posts: TRY 1-2 day
# of followers:1,667
All about that #hashtaglife
#champagneforthepeople
#WestportKC #FeastAGram #instakc #visitkc
#eeeeeattts #champagnelife #f52grams #growerchampagne
#roséallday #petnat #weekendvibes #howisummer
Poll time!Example A
Example B
VS
Food porn
Getting people in the door
Behind the scenes
Keeping the conversation going
Deep dive time
Photos here of posts during the liquor license ordeal
Get political.
When has a business you’ve followed gotten political, and
how has it made you feel? (Answer the question, win a prize!)
Let’s talk engagement.
Rieger: Engagement: 605 // Reach 2,976
Croissants: Engagement 222 // Reach 2,000
Table Setting: Engagement 253 // Reach 2,507
Here’s where we’re going.
