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8/4/2019 Smriti Presentation

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OBJECTIVES OF THE STUDY

To study the selection process , criteria of channel partners

and to find channel partner should be informed about the

scheme which is launched in the market for sale.

To study the information given to the channel partners

about the payouts credited to their account.

To study Channel partners need for motivation andcounseling by the company so that they can increase their

sale as per targets given.

To study the Problems of the channel partners and their

resolution within the stipulated time so that they are able tocater to the customers.

To study the problem of Network coverage in some areas

and how it is resolved to help the channel partners to sell the

products of the company.



RESEARCH METHODOLOGY

RESEARCH DESIGN

The research design for this work is descriptive in nature andwas meant to provide the basic information required to meet

research objectives. The research techniques used in the

report are both quantitative and qualitative.

SAMPLING DESIGN

There are 36 partners in both prepaid and postpaid business in

Lucknow . A systematic sampling was used to select the

sample from the available population.

Sample Size : 30 profit making channel partners were coveredout of 36 were which works out to 83.33% of channel partners

of prepaid and postpaid.



SOURCES AND TYPES OF DATA

Both primary and secondary source of data were collected andboth data were used for research work .

Channel partners were selected as a qualitative sample of

source of data and 30 sample sizes were taken as quantitativedata.



PRIMARY SOURCE OF DATA : QUESTIONNAIRE

SECONDARY SOURCE OF DATA

Channel partners manual ReportsWebsites and internet

METHODS OF DATA ANALYSIS

For the purpose of data analysis a questionnaire was developed to

collect the information from the channel partners of postpaid and

prepaid . Liker – type of scale items on a five point scale and open

ended as well as closed questions were employed on the survey toknow and measure about the period of the association channel partners

with the company.



Findings

1. Firstly ,the channel partners should be aware of and get the

information of the schemes which are launched in the market for sale.

2. There is a need of information given to the channel partners about

the payouts credited to their account.

3. Channel partners need motivation and counseling by the company sothat they can increase their sale as per targets given.

4. Problems of the channel partners should be resolved in the expected

time so that they are able to cater to the customers more efficiently.

5. Network coverage is a huge problem in some areas to the channel

partners and should be resolved to help the channel partners to sell the

products of the company.



LIMITATIONSLIMITATIONS

•Difficulty in collection of data as had to wait for the channel partners

when they were not I their store.•Getting accurate responses from the respondants due to their inherent

problems was difficult. They were partial , and refused to corporate

because of their being busy and something arrogant while answering

their payouts

•While taking interview of channel partners telephonically sometimesthey were directly refusing to fill the questionnaire .•Respondent were hesitant and reluctant to reveal the entire information

as though they were revealing truth may lower their self – esteem and

may harm their relationship with the company.•Researcher ‘s owm limited capabilities like personal baises,

interpretation error or limited knowledge to understand the respondent

s’ viewpoints also one of the major limitation of the projects.



Recommendations

• The suggestions provided by the channel partners should betaken into consideration by the planning committee for the better

functioning and growth of the organization as a whole.

There should be continuous training and development of the

channel partners so that they may stay well versed with thechanging marketing conditions and companies policy

toward the channel partners.

This will help in providing greater transparency to the

relationship between channel partners and the company



CONCLUSION

Reliance Communications is India’s foremost and truly

integrated telecommunications service provider. The

Company, with a customer base of over 79 million including

over 2 million individual overseas retail customers, ranks

among the Top 10 Telecom companies in the world by

number of customers in a single country.

Based on the questionnaire of channel partners on their

satisfaction, the result obtained was that channel partners are

overall satisfied with the payouts given by the company butdon’t yet see many benefits by it. There is not much

communication gap between channel partners and the

company. They get their payouts mostly after 20 days, this

leads to lower the sale of prepaid and postpaid connections.



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