smurd case study
TRANSCRIPT
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SMURDTHE CHASE
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VisionTo raise the same amount of money as last year (when we had the biggest growth 75% vs. 2009) by convincing more people to donate and considering that the individual income has diminished.
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CampaignWe needed to give Romanians a very good and strong reason to donate.
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CampaignWith the money raised, SMURD will buy an ambulance airplane to rescue even more lives.
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Big ideaDon't let the distance to the hospital become incurable!
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Call to ActionRedirect to SMURD 2% of your income taxes for the purchase of an ambulance airplane!
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The CHASE
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ResultsIn 2011, SMURD Foundation bought an ambulance airplane and saved more 117 lives.
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+ 10%
SMURD money raised 2010 vs.2011
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ResultsAccording to ANAF public data and media reports, SMURD campaign was the most efficient social campaign:
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ResultsIn an unfavorable economical and politically context, more and more people begun to trust in SMURD: more than 80% of Romanian population.
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Thank you!