General Information

Description

Evan Spiegel, 22, created Snapchat in 2011 with a fellow Stanford student. As the app skyrockets in

populartiy, Spiegel explains why it appeals to users and addresses parental concerns.

Keywords

Social Media, Snapchat, Evan Spiegel, Online, Internet, Photos, Photographs, Pictures, Images, Sharing,

App, Application, Bobby Turner, Stanford University, Entrepreneur, Facebook, Poke, Karen North, USC,

University of Southern California, Sexting, Digital Media, Security, Safety, Privacy, Entrepreneurship

Citation

MLA

"Snapchat CEO Aims to ‘Change How People Communicate’." Diana Alvear, correspondent. NBC Today

Show. NBCUniversal Media. 12 Feb. 2013. NBC Learn. Web. 11 January 2020

APA

Snapchat CEO Aims to ‘Change How People Communicate’https://archives.nbclearn.com/portal/site/k-12/browse/?cuecard=63106

Source: NBC Today Show Resource Type: Video News ReportCreator: Diana Alvear Copyright: NBCUniversal Media,

LLC.Event Date: 02/12/2013 Copyright Date: 2013Air/Publish Date: 02/12/2013 Clip Length 00:02:01

Page 1 of 3© 2008-2020 NBCUniversal Media, LLC. All Rights Reserved.

Alvear, D. (Reporter). 2013, February 12. Snapchat CEO Aims to ‘Change How People Communicate’.

[Television series episode]. NBC Today Show. Retrieved from https://archives.nbclearn.com/portal/site/k-

12/browse/?cuecard=63106

CHICAGO MANUAL OF STYLE

"Snapchat CEO Aims to ‘Change How People Communicate’" NBC Today Show, New York, NY: NBC

Universal, 02/12/2013. Accessed Sat Jan 11 2020 from NBC Learn:

https://archives.nbclearn.com/portal/site/k-12/browse/?cuecard=63106

Transcript

Snapchat CEO Aims to ‘Change How People Communicate’

DIANA ALVEAR, reporting:

If you want to know why Snapchat is so hot--

GIRL #1: It’s really, really fun. I just love the fact that you just don’t really have to care that much about

what you’re sending.

ALVEAR: And what they love even more? And that’s it. And it’s gone. That it disappears after just a few

seconds.

GIRL #2: Snapchat is much better than Facebook, I mean, once you put it on Facebook, everyone sees it.

As soon as I’ll take a picture and then I’ll-- and a few weeks later, you’ll be like why did I post this?

ALVEAR: That’s the question that drove 22 year-old Evan Spiegel's and his best friend, Bobby Turner, to

create Snapchat while still students at Stanford in 2011.

EVAN SPIEGEL (CEO, Snapchat): I mean, we really built the product for ourselves and-- and for our

friends and we kept hearing, “Gosh, you know, I'm-- I'm so embarrassed I'm applying to this job and I

have these really awkward photos of myself in high school that I just wish would disappear.” And we

were like, wow, you know, I-- I think we could build something that does that.

ALVEAR: And in just a few months--

SPIEGEL: So, we went from like 3,000 daily active users in December of 2011 to like 30,000 or 40,000

in January of 2012.

ALVEAR: That meteoric success propelled Spiegel and company out of his father’s dining room and into

new beach-front digsNow, 60 million photos are exchanged on Snapchat every day, enough to prompt

Facebook to create a rival app called Poke.

SPIEGEL: Yeah.

ALVEAR: Is imitation flattery?

SPIEGEL: I think so. I mean, it’s the best Christmas present I’ve ever gotten.

ALVEAR: Snapchat has been particularly popular with teens and tweens.

GIRL #1: Send like tens in the last hour.

ALVEAR: Which could be a concern for parents.

KAREN NORTH (USC Digital Media Expert): This app is perfect for sexting because it’s easier-- and

Page 2 of 3© 2008-2020 NBCUniversal Media, LLC. All Rights Reserved.

easier to sext with it and it’s more in real time and it has that illusion of safety.

SPIEGEL: On Snapchat any image that you send can be saved forever whether it’s, you know, by

someone taking a photo with another camera or by someone taking a screenshot. So, it’s not a great place

to send photos that you want to be secure.

ALVEAR: Spiegel’s made believers out of several long-term investors in his mission--

SPIEGEL: To change the way people communicate for the better.

ALVEAR: --to once again live in the moment. That is a goofy picture. The way we used to. And now he

has it?

SPIEGEL: Now, yeah, for nine seconds.

ALVEAR: Oh, my Gosh.

Page 3 of 3© 2008-2020 NBCUniversal Media, LLC. All Rights Reserved.