Snapchat

Reggie Brown- CMO (left)

Booby Murphy- CTO (center)

Evan Spiegel- CEO (right)

3 friends from their fraternity at Stanford came up with the idea for Snapchat and developed the app.

“Pictaboo” was launched on the app store.

Brown was kicked out of the company

Murphy and Spiegel changed the name to Snapchat

Spring 2011

Summer 2011

Fall 2011

App grew to 100,000 users

Jeremy Liu from Lightspeed Venture Partners invested 458k seed round with a $4.25 million valuation.

Spring 2012

NYT article about Snapchat being a sexting app.

Facebook launched “Poke” but failed while snapchat got even more popular.

Over 60 million snaps sent per day.

Raised a $13.5 million series A from Benchmark.

http://bits.blogs.nytimes.com/2012/05/06/disruptions-indiscreet-photos-glimpsed-then-gone/?_r=1

Summer 2012

Winter 2012

Spring 2013

Reggie Brown filed a lawsuit for breach of joint venture. Agreed on settlement.

Big brands take interest and start to advertise.

$80 million series B from IVP, 800 million valuation.

Facebook offered $3 billion in cash for Snapchat.

Launched “My Story”.

My Story

volkselectronics.com

Spring 2013

Summer 2013

Fall 2013

Winter 2013

Suffered attack that exposed usernames and numbers of 4.6 million users.

Addressed privacy policy with FTC.

Valued at $10 Billion

Launches “Our Story”

https://www.crunchbase.com/organization/snapchat#/entity

Buys QR scanning startup and Vergence Labs

3rd most popular social app among millennials.

Spring 2014

Winter 2014

Received $200 Million from Alibaba

Launches Discover Channels : Vice, People, National Geographic, etc.

QR codes for every user.

Acquires facial recognition app

Memories launcheswww.engadget.com

Spring 2015

Fall 2015

Summer 2016

How did Snapchat grow so quickly?

Impermanent

Not as much thought goes into a post that will soon disappear.

Photos don't have to be “good enough” to remain on user’s profiles

In the moment, fun and casual. Closer to how we communicate with friends face to face.

Temporary media that won’t clutter up your phone and feed.

An entirely and new different type of social media that feels more genuine.

6video views per day

billion

Growth

“This brief, unpredictable thrill, to me, is a major selling point of the app and why it is so successful.”

-Morgan from GrowthHackers

“The unexpected and self-destructing nature of the content overcomes our ever-shortening attention spans, while at the same time creating an intense social experience […]”

-Everette from GrowthHackers

Growth

How did Snapchat get funding?

Jeremy Liew from Lightspeed Venture Partners heard about it from his business partner, Barry Egger’s daughter.

Funding

VC’s observed a growing number of users rapidly.

Snapchat became more and more successful, always creating new features.

2.63billion in 8 rounds of funding

$

22 investorsfrom

Controversy

Sexting

Controversy

“The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it. [..] I would go up to people and be like: “Hey, you should try this application. You can send disappearing photos.” And they would say: “Oh, for sexting,” which kind of meant that we had to do a better job teaching people.”

-Evan Spiegel CEO

Spiegel talks about how much more Snapchat is than just a way for sexting. It’s a way to communicate with friends “It’s fun. Period. And that’s the most important part.”

80% of snaps are sent during the school day less about sex, more about freedom of expression.

Today

million activedaily users

Discover channels offer articles, life hacks, news, trends, etc.

Companies are able to advertise with their own geofilters, face recognition, and ads.

Our Story informs users on what events are going on in different parts of the world

Memories allow users to save their stories and experiences.

Today

100

Sources

https://www.crunchbase.com/organization/snapchat#/entity

https://techcrunch.com/gallery/a-brief-history-of-snapchat/slide/65/

http://www.bloomberg.com/news/features/2015-05-26/evan-spiegel-reveals-plan-to-turn-snapchat-into-a-real-business

https://www.garyvaynerchuk.com/the-snap-generation-a-guide-to-snapchats-history/

https://growthhackers.com/growth-studies/snapchat

https://www.quora.com/How-did-Snapchat-get-tractionhttp://bits.blogs.nytimes.com/2012/05/06/disruptions-indiscreet-photos-glimpsed-then-gone/?_r=1

https://techcrunch.com/2016/08/02/silicon-copy/

http://www.businessinsider.com/how-lightspeeds-jeremy-liew-invests-in-startups-like-snapchat-2013-12http://www.mercurynews.com/2013/11/01/snapchat-ceo-evan-spiegel-chats-about-sexting-and-the-future-of-his-social-app/