sobazaar - your daily fasion fix
TRANSCRIPT
Shops, magazines, bloggers, celebrities, fashionistas, Instagram and friends
help us make fashion decisions.
This is why we created
FIND FASHION INSPIRATION from your friends, fashionistas and
favorite brands
BE A FASHION INSPIRATION to the community
SHOP anything anytime
FIND & FOLLOW FRIENDS &
FASHIONISTAS
DISCOVER PRODUCTS & STYLES THROUGH
THEIR BOARDS
SEE THEIR FAVORITE
PRODUCTS
BE INSPIRED
STAY UP TO DATE WITH YOUR
FAVORITE BRANDS
BE THE INSPIRATION
YOUR PROFILE
LOVE & KEEP PRODUCTS IN
YOUR LOVE LIST
CREATE BOARDS AND SHARE WITH THE COMMUNITY
COMMENT & INTERACT WITH
THE COMMUNITY
100
PRICE POINT (USD)
GENDER
TYPE PRODUCTS PURPOSE
AGE (YEARS) PROFILE
CREATING
CONSUMING
0
1000
10
SHOPPING
INSPIRATION
0
20
60
40
80LOCATION
RURAL
URBAN
CUST
OM
ERPR
OD
UCT
DISCOUNT (%)
0
75
25
50
100
SOBAZAAR TARGET GROUP
COMMERCIAL
EDGY & UNIQUE
18
We influence users throughout their fashion consideration- Make them aware of items through SOBAZAAR, friends and influencers- Encourage them interact with items through loves and board creation- Help inform their consideration to purchase items by providing information about items- Help them buy items through our purchase platform- And we’re building an army of SOBAZAAR advocates as a result of it
WE CAPTURE THE USER THROUGHOUT ALL STAGES
User Content Auto (brand)Content
Local Global
FriendsInfluencers
Shopping Social
The SOBAZAAR positioning in a social universeThis one without competitors
Gender, user/brand/editoral, price points,
Q2, 2014Q1, 2013 Q2, 2013 Q3, 2013 Q4, 2013 Q1, 2014 Q3, 2014
LIVEGoodiez
SOBAZAAR
3- Next Gen, iterate, scale
Next Generation AppAwaiting Apple release 1.01 Feed me & 1.02
Rediscover
Q1, 2015
L1 L2 NG
The product journey – NG will take us to PMF
26
DISCOVERSEE WHO FOLLOWS SEE THEIR FAVORITE
PRODUCTSSTAY UP TO DATE WITH
YOUR FAVORITE BRANDSTRENDING USERS
facebook/instagram - everywhere is for everyone. nowhere where girls
can be only girls
social media phenomenon going niche.
fashion knows no borders. local + global.
combining influencers & friends
“Let girls be girls”
27
Jarle: «Once ready - Focus IMMEDIATELY the BIGGEST market you think you can WIN»
Tommy: I am DRIVEN by creating globally SCALABALE & AUTOMATED systems
Jeanette (2014): This fashion app is in reality a social media for women
Nina: Our marketing (Instagram, Facebook, CRM system)is created for an International fashion-loving female audience
Karin: Why waste valuable time going local, when you need to go global ( Entry point US, not UK)
QUOTES FROM THE TEAM