Social Business in a World of Abundant Real-time Data

Lee Bryant, Dachis Group, November 2012

New world of data: POTUS hugging a data nerd

New world of data: a failed $100m+ bet on ‘belief’

New world of data: language & the quantified self

New world of data: language & the quantified self

What if we were able to take the quantified use of metadata, a computing-based narrative of humanity, and integrate it with centuries of human narrative and storytelling?

Thanassis Rikakis, Carnegie Mellon Universityhttp://www.wwtid.com/2012/11/18/the-big-pivot-part-3/

Soccer, F1, baseball were transformed by data

Marketing transformed by data: social sentiment

But who is really listening and acting on insights?

Analytics without action is just a rear-view mirror

Collaborative Reporting

Assemble a NarrativeCreate a shared narrative by instantly assembling observations into an interactive microsite.

Each thumbnail reveals the Observation’s content.

Graphs can be annotated to call out pertinent insights

See which Observations have received comments since your last visit.

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Data + collaborative insight = action

Insight

Raw SignalStorage

SignalRepository

SocialBusiness

GraphMetricsStore

Normalization Enrichment Analysis Analytics

Cassandra CassandraMemcachedMySQL FarmAWS S3

• AWS Server Farm for API and Screen scraping Adaptors

• NLP and Semantic Analysis for relationship Discovery

• Crowdsourcing Operation for Data QA and Sourcing

• Machine Learning• Cluster Analysis • Hadoop based Insight

Identification

How we track social performanceAlgorithms + analysis + crowdsourcing

Algorithms alone are not enough

Towards Data-driven Business:Turning internal and external data into sources of business improvement

We used to operate exclusively in hierarchies

Management had two main motivating tools

Now, organisations are becoming service-oriented

Some organisations are becoming ‘podular’

Tight feedback loops used to manage performance

Many firms now have social business platforms

Moar data! Activity streams and talking machines

It’s no longer about encouraging sharing ...

... It’s about working in the open by default

‘Big’ data is not the goal. Insight is the goal.

‘Small data’ enables intimacy wormholes

Data-driven management:real-time data can drive positive behaviour change and allow people more autonomy

Reports are rear view mirrors, not motivators

Instead of studying a microcosm...

... we can now immerse ourselves in reality

A good example of open performance data

Where does this leave our ‘professional’ manager?

What motivates peoples’ actions at work?

How do we ‘manage’ people?

How do we ‘manage’ people?

Just the simple act of “publicizing” those numbers — not in a cruel way, but a “where are we at as a group?” way — has kept the support process on-task and, I think, made it a bit more like a video game.

Can ambient awareness improve performance?

What tools and filters do we need?

What does data-driven social business look like?

• Open data by default

• Social analytics applied internally as well as externally

• Collaborative insights >> action

• Greater self-management through access to real-time data

• Better find, subscribe and filtering tools for individuals

@LeeBryant

Thanks for listening

Image CreditsExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following image sources:

http://www.panic.com/blog/2010/03/the-panic-status-board/http://i.imgur.com/mov2K.jpghttp://www.flickr.com/photos/featheredtar/2305070061/http://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/peasap/655111542/http://www.flickr.com/photos/davegray/5631289680http://www.flickr.com/photos/davegray/5681210156http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/featheredtar/2302651444http://www.flickr.com/photos/katerha/4697206799 http://www.flickr.com/photos/marc_smith/5792697486/http://www.wwtid.com/2012/11/18/the-big-pivot-part-3/https://harperreed.org/photoshttp://i.imgur.com/Mev10.jpghttp://upwithchrishayes.msnbc.com/_nv/more/section/archive?author=salgentilehttp://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpghttp://www.flickr.com/photos/exfordy/123900378/http://www.flickr.com/photos/davegray/8194170066http://www.flickr.com/photos/davegray/6865783407http://www.flickr.com/photos/davegray/6416285269http://www.flickr.com/photos/davegray/6416285535http://www.gameaddictionblog.com/images/smb.jpghttp://www.supermariowallpapers.com/super-mario-koopa-castle-wallpaper-800x600http://i.imgur.com/Pw2Nr.jpghttp://www.flickr.com/photos/seier/3338169165https://www.gov.uk/performance