social conversations - are you ready?
DESCRIPTION
Engagement matters more than follower count on social media. Follower counts seldom. How prepared and engaged is your team/company to own the conversation agenda of YOUR brand? Its a choice between being prepared and willingly perishing!TRANSCRIPT
The PR Workshop
Social ConversationsWho owns it for your organization?
The PR Workshop
Conversations are 24/7
You think conversations about your organization are driven only from within?
Reality check – the customer, employee, vendor or… just anyone who knows your brand can drive a conversation
Your communications team must monitor the environment for conversations 24/7
The PR Workshop
Own conversations, or perish!
When you monitor the conversations, you can control the direction of it..
Build on good conversations, and clarify all doubts and dispel skepticism when there are not to good ones!
Be firmly in the saddle – be at the centre of your brand “buzz”
The PR Workshop
Conversations – a priority
Make sure conversations in the social and real world are your top priority
Not just social media, or marketing – it’s a priority for the CXO level as well
Social conversations impact your reputation, period.
Social buzz is mostly an outcome of some PR issue in the REAL consumer world… never ignore that fact!
The PR Workshop
Conversations lead to Engagement – always so!
Being at the centre of your social conversations mean greater engagement – almost always
Staying social is all about dialogs and conversations
Using social for promotions is stone-age marketing. Redundant and repulsive
In social, follower counts don’t matter – ENGAGEMENT
The PR Workshop
Are you conversation ready?
Ask yourself – is my company/brand conversation ready ?
Who in your team owns, directs and leads the social conversation?
What’s your brands response time on social media?
Is your online and offline response mechanism seamless?
