Social Currency

And the power of

Micro Moments

in Digital Space

Executive SummaryThis Presentation highlights the power of micro

moments and the social currency it gives

consumer.

Micro Moments

Moments

a very brief period of time.

What Is Micro Moments?

Micro Moments are the critical touchpoints at

which consumers are acting on a need. Which

includes-

1. I-want-to-know Moments

2. I-want-to- go Moments

3. I-want-to-do-moments

4. I-want-to-buy Moments

I-Want-To-Know-Moments

This is when consumers are

exploring or researching,

but are not necessarily in

purchase mode

General Knowledge

Shopping

Food and Grocery

I-Want-To-Go-Moment

This when a consumer is

looking for information about

a nearby business or

considering a purchase at a

nearby store

I-Want-To-Do-Moment

This is when consumers

need assistance in

completing a task or

trying something new

I-Want-To-Buy-Moments

This is when consumers

ready to make a

purchase but needing

help with deciding what

to buy or how to buy it

Social Currency in

the Digital Space

Social Currency

This is the extent which

users share the information

about a brand as a part of

their everyday social lives.

This information are gotten

when the brand captures

their attention in the space

of their micro moment.

What Is Your Social

Currency?

The sharing of information,

experiences, opinions and

purchases are now a

currency that every

corporation possesses

Social currency for Brands

Social currency for

brands is determined by

the rate at which

consumer talk about their

brand on the digital

space and offline.

This organic traction is

authentic and cannot be

bought.

How can a brand

Drive Social Currency?

• Capture attention in 3

seconds.

• Create a sense of

Community.

• Customer loyalty

Reward system

Capture attention in 3 seconds.

Create a sense of

Community.

Customer loyalty Reward system

Social currency for consumers

The need to constantly

learn and be entertained

creates an avenue to be

on the look out for new

information and catchy

contents in the digital

space

How this affects consumer

Behaviour

When successfully captured,

consumers click or follow

brand to a landing page,

giving them an opportunity

to earn social currencies

about that brand.

CONCLUSION

Brands have to constantly

put this at the back of their

minds when putting out

contents to capture

consumers in every micro

moment.

This process will increase

brand awareness and loyalty

online.