micro moments. marco opportunities

Micro Moments - Macro Opportunities

have and what we carry

The difference between what we

Proprietary + Confidential

WOW, it’sa lotof stuff!we can’t carry

everything all at once


What would be the

that you can’t leave home without?

essentialobjects


So much

than a mobile phone

MORE



http://youtube.com/v/GtQJEpHzFRw

These are small examples that brought relevance and meaning to maximum perfection.

EVERY MICRO-MOMENT IS A MACRO OPPORTUNITY


MOBILE MEETSDIFFERENT NEEDS THATMAKE OUR LIVES

SIMPLER


WELCOME TO2016WHERE MOBILE

IS YOUR PRIMARY DEVICE


WHERE1.8

BILLION PHOTOS ARE TAKEN AND

SHARED DAILY

Source: report Internet Trends 2014 by Mary Meeker


WHERE WE ORDER FOOD IN THE

SUBWAY

AND IT’S THERE WHEN WE COME

HOME


WHERE WE READEMAIL EVERY HOUR


WHERE WE SEARCH

CONSTANTLY


WHERE WE COMPARE PRODUCTS

AND PRICES


WHERE WE BUY ON THE

GO

86%of smartphone users research

products and prices on mobile


BUT WE NEED TO MAKE IT WORK


INCREDIBLE EXPERIENCES

INSIGHTFUL MEASUREMENT

RELEVANT ADVERTISING

HOW TO SUCCEED WITH MOBILE


Give consumers what they want, on their terms, within a seamless experience

INCREDIBLE EXPERIENCES



What makes a good mobile site?

Mobile Site analysis and optimization suggestions

Certified UX partners for implementation (when needed)

Usability & Form Factor

Site SearchHomepage & Site Navigation

Form EntryAbility to Convert

Connect consumers with products and services with the right messages, at the right place, at the

right time

RELEVANT ADVERTISING



of shopping conversions begin with a mobile search

32%

Highlight your inventory to shoppers with rich ads

Measure mobile’s full value based on uniquecustomer interactions

INSIGHTFULMEASUREMENT


Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem


LEADS GENERATIO

N

CALLS TO YOUR

COMPANY

MOBILE COMMERC

E

CROSS-DEVICE

APP DOWNLOADS

STORE VISITS

SITE TRAFFIC

USER ENGAGEMENT


Mobile is more than just <fill-in> are you measuring everything?

Identify your Micro Moments

Meet The

Demand

Measure the Moments that

Matter

MICRO-MOMENTS =MACRO-OPPORTUNITIES

1 2 3

ist da.

HELP−ME−CHOOSEMOMENTE

ist da.

I−WANT−THIS−LOOKMOMENT

IT-LOOKS-LIKE-I’ll-STAY-THE-NIGHTMOMENTS

ist da.

Identify your Micro Moments

Meet The

Demand

Measure the Moments that

Matter

CONNECT THE DOTS

1 2 3


ARE YOU THERE WHEN IT MATTERS?


WIN THE MOMENTS THAT MATTER!

T H A N K Y O U



when searcher has options to land deeper into mobile site

10-20% increase in CTR

Make it easy for consumers to get to what they’re looking for with Sitelinks

{CUSTOM MOBILE MOMENT FOR CLIENT FROM

PITCHNOWor pull from

go/mobilemoment}

MOBILE IS THE PRIMARY DEVICE FOR YOUR CUSTOMERS


micro moments. marco opportunities

Technology