Social Media for Professionals

How to increase your social audience using the basics of

Twitter and LinkedIn

Susan Visser @susvis

Why Should I Use Social Media?

1. Connect with customers

2. Get feedback from customers

3. Learn from experts

4. Watch competition

5. Amplify messages

2@susvis Be Seen as the Expert You Are!

Mindset Change is Required

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Current Mindsets Future Mindsets

I am va lued f or the k nowl edge I ha veSoc ia l mean s I ’m on L in kedIn

So c ia l to o l s a re y e t a nother th i ng to do

I w orr y ab out th e r i sk o f shar in g too muc h

I a m va l ued fo r the expert i s e I s ha reSoc ia l i s c o l lab or at in g a c ross n etw orks to so lv e

pr obl emsSoc i a l b us in ess i s emb ed ded in to the wa y we wor k

I am tr us ted a nd f ee l p repared to sha re appro pr ia te ly

Twitter vs Facebook vs LinkedIN

• Let’s leave Facebook for personal interactions: Consider LinkedIN as the equivalent for business. Twitter is for real-time interactions.

• This slideshare will focus on how to best use Twitter and LinkedIn to build your reputation as an expert and to build your professional network.

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Common Concerns about Social Media

Concerns• Where should I start?

• Working in the open makes me nervous.

• We’re way too busy to use social tools.

• I don’t see how social business will help me achieve my business objectives.

Answers• Start here…learn some easy tips to get

started in Twitter and LinkedIn.

• Start by sharing content you’ve created and are proud of.

• The tips described in this slideshare will allow you to keep the work to a minimum.

• You’ll reach audiences beyond your wildest dreams and will make connections that could change your world.

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So, What’s Twitter?

• Twitter currently has over 500 million members: Obama, Queen Elizabeth, and even the Pope have twitter accounts, as do most celebrities in the world.

• Millions of experts and influencers from every industry in the world use it regularly to get and share news, keep up with trends, build their reputation as experts, and to share their opinion.

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#IBM and Twitter

• “Twitter provides a powerful new lens through which to look at the world. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”

• Ginni Rometty, IBM Chairman, President and CEO

• Learn more! Ad & website.

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An Anatomy of a TweetProfile PictureProfile Picture

1Account NameAccount Name

2Twitter HandleTwitter Handle

3

MentionMention

4LinkLink

5HashtagHashtag

6

Term Description

Mention The @ sign is used to call out usernames in tweets

Hashtag (#) Is used before relevant keywords to categorize the tweets and to help users search for relevant topics. Watch Jimmy Fallon video for extreme hashtagging.

Twitter Handle Representation of your user name 8@susvis

Create your Twitter Profile

• Create a Username:

• A personal, public-facing username

• Keep it as short as possible

• Create a Profile:

• Upload a business-appropriate photo of yourself.

• Web: Enter the address of your personal or professional website, blog, etc.

• Bio: Enter a short description about yourself and your profession

• Be sure to follow the IBM Social Media Guidelines.

• You’ll find most of the guidelines familiar as they are similar to the BCG.

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How to Tweet?

• Compose a message in 140 characters or less, including links.

• Once you tweet, it is publicly posted on your twitter profile.

• People can follow your stream of tweets on their timeline.

• You can share text, videos, photos, and links.

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Tweeting Basics

• From twitter.com, you see:

• Your status

• Suggestions who to follow

• Trends

• Twitter stream

• You can:

• Tweet, retweet, favour, reply, direct message, discover, and more.

• Click on every piece of clickable text.@susvis 11

Tweet, Favour, and Retweet

• Mention me in a tweet:

Attending a social coaching session led by @susvis

• Search for a hashtag:

#IBMBLU

• Retweet and favour tweets of your choice.

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Who to Follow?

• Follow others: colleagues, customers, partners, SMEs, etc

• Find people by looking at who others follow.

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Follow some people

• Search for the official DB2 account

IBM_DB2

• Click on follow

• Click on followers

• Follow one or two people who you know

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• Click on Lists and select

IBM Experts for DB2

• Subscribe to this List

• Retweet one of the tweets in the list

• Follow as many as these people as you like.

Monitor Conversations Without Following

• Subscribe to lists: A list is a curated group of Twitter users. You can subscribe to lists created by others.

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Become Effective by Using Tweetdeck!

• Tweetdeck lets you create a dashboard that allows you to see all the important twitter conversations, at a glance! Alternative: Hootsuite.

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Use Tweetdeck to Simplify

• Go to tweetdeck.com

• Sign in with your Twitter ID

• Click to organize your columns

• Click to search for users or hashtags

• Enter and select USER

• You’ll see all tweets from this account.

• Click to add this as a column17@susvis

IBM_DB2

Engage with others!

•See something you like? Be sure to like, comment, and favor tweets to engage with others.

•This can help spread IBM messages, and will help you gain followers.

•Treat relationships on twitter as if they were in person: thank people!

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Increase your Eminence by adding POV

• In one easy step, add a point of view while you retweet a message, and schedule it to appear 5 hours from now.

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Hashtag Tips

• Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

• Hashtags are not ownable

• Add key hashtags to your tweets to extend reach: #bigdata #analytics #hadoop #cloud

• Caution: don’t spam or use too many hashtags in a single tweet

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Credit: http://www.adweek.com/socialtimes/ultimate-guide-hashtags/615678

Create columns to monitor hashtag conversations

• In Tweetdeck, search for #dashDB.

• You’ll see all tweets that include this hashtag.

• Click to add this as a column.

• Now you can monitor the specific conversation around this topic.

• Columns can be deleted at any time.

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• Explore other hashtags such as

• #OOW15

• #cloud

• #DB2

• #analytics

• #analyticsofdave

• etc

How to engage on Twitter?

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• Have a conversation with them about something they created!

• Listen to a podcast, watch a video, read an article… then tweet about something you learned.

• After having this conversation, I learned that Brett is top on the FinancialBrand.com list of influencers.

Make them remember your name!

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• Point out the books influencers have written by mentioning the author and providing a link to their book.

• Thank the person who provided you with great content!

• After having this conversation, I learned that Ron is near the top on the FinancialBrand.com list of influencers.

Share great content with your followers!

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• Even if you are listening to a presentation that can’t be shared with your external audience, mention what you are doing.

• Find content from the speaker that you can share! Sharing older content is still valuable.

No one on Twitter is off-limits!

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• Authors, speakers, founders of companies, actors, even the president of the USA!

• If you like something someone did, tell them. Everyone likes to be recognized for the work that they do.

• You could complain too, but you might not make too many friends that way.

Recognize people who took the time to engage with you

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• If someone reaches out to you with a thank you, a question, or even a favourite, take the time to thank them.

• While you’re at it, start a conversation!

Make a habit of recognizing others

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• #FF = Follow Friday

• Use this to call out the many people who interacted with you over the past week.

• You can do several of these and put them in categories: people I met; people who started following me; people you want to meet!

#FF @astorino_steven @rosanne_devries @robdthomas @BigData_paulz @Michael_KF_Kwok @samlightstone @BerniSchiefer @jrockwood DB2 Rocks!

Learn more about others from their profile

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• Spend time looking at the profiles of the people who are considered influencers.

• Click their links to learn more about them and the content they tend to share.

• Go through their following list to find people you may wish to follow.

• Twitter automatically shows you the followers you have in common.

What to Tweet?

• Create a tweet about an event you’ll attend or a blog that you’ve written.

• Add your personal voice to make the tweet interesting.

• Always add a link. Add a graphic wherever possible.

• But, don’t make it all about yourself! Tweet about what great things others are doing and engage with others.

• Rule of Thumb: for every tweet promoting yourself, tweet 4 times for others.

• Tweet at least three – five times a day…until you develop an established presence.

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The Power of LinkedIn

• LinkedIn is a social media designed for business professionals. Launched in 2003, it helps you market yourself and enables you to create an online resume for other professionals to see.

• LinkedIn has more than 200 million users and there is no better way to connect with clients and customers.

• Most likely you have a profile and a number of connections, but now is the time to use this incredible tool for sharing content to increase your status as an influencer.

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Share using status updates on LinkedIn

• LinkedIn is set up similar to Facebook, with status updates and like pages based on your interests and businesses.

• Update your status by sharing links to interesting articles, blogs, websites or video that are related to your area of expertise.

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Post in LinkedIn Groups to Maximize Reach

• LinkedIn Groups are the biggest forums for professionals on the internet.

• With 1.5 million subject-specific groups, you’ll be able to find the perfect group to reach those interested in the same topic as yourself.

• Contribute to the right LinkedIn groups to maximize your reach. Join the conversation taking place in active discussions.

• Start discussions with posts that will increase your personal brand in specific groups that consist of professionals like yourself. They are most likely to be interested in what you post, and take action (should you want them to.)

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Some LinkedIn Groups to Explore

• You can join up to 50 groups and can begin interacting with members and posting once you join a group.

• Database Developers and Architects Group: 30,115 members

• Database Experts: 18,627 members

• Database Administrator Professionals: 19,648 members

• Chief Information Officer (CIO) Network - The Group for CIOs: 125,668 members

• Business Intelligence, Big Data, Analytics, MIS Reporting & Database Group: 83,246 members

• DBA Professional : 10,772 members

• Big Data and Analyics: 93,207 members

• Banking and Finance Technologies : 62,187members

• CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO &... : 116,388 members

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Become a Top Contributor

• Posting in groups will show others that you are an expert in the area and you’ll be labeled a Top Contributor.• Others may contribute to the

discussion.• You’ll gain more connections

in your network.

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To Do

• Repeat actions you did today to follow other people and hashtags.

• Follow @IBMAnalytics, @IBM_DB2, @GetDashDB

• Visit the IBMBigDataHub.com and ibmbluhub.com on a regular basis.

• Listen to the conversations on relevant Twitter Lists and LinkedIn Groups.

• Engage with your followers by:

• Favouriting or Retweeting content you like.

• Commenting on their posts.

• Adding your point of view wherever possible.

• Replying to followers to thank them for mentioning you.

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Learn More

• IBM Social Media Guidelines

• Join GetSocial.

• Digital IBMer Hub

• Subscribe to Natasha Bishop’s newsletter Social Chronicles.

• IBM & Twitter collaboration: Ad & website.

• Watch “Hashtag” video with Jimmy Fallon.

• Watch 1-3-9 video featuring Marie Wallace “Sharing Expertise”.

• The Ultimate Guide to Hashtags

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The End.See you on Twitter & LinkedIn!

@susvis

Using the Weekly Amplify

Use the weekly amplify as your guide to the recommended hashtags as well as the locations of the official social properties and resources.

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Using the Weekly Amplify

• Subscribe if you are not yet getting these weekly newsletters.

• 3-5 key messages are provided to be shared.

• Use the content to create your own message for any social channel.

• Or simply click the “Click to Tweet” button to add the tweet to your stream.

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