Metrics from Twitter* Messages Sent Through Our Platform: Financial Services *All trademarks, service marks, and trade names are the property of their respective owners.

SOCIAL ENGAGEMENT BENCHMARK REPORT

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Month: Financial Services

Tweets Sent Avg Replies Avg Retweets

JAN 4.4K 1.3 4.4

FEB 4.3K 1.5 4.1

MAR 5.2K 1.4 5.9

APR 6.4K 1.5 10.6

MAY 8.7K 1.9 21.2

JUN 8.0K 1.9 45.6

JUL 8.5K 2.1 24.7

AUG 8.9K 1.5 63.6

SEP 8.5K 2.1 4.3

OCT 9.6K 1.8 5.9

NOV 9.5K 1.6 9.8

DEC 11.8K 1.5 5.5

8.0K

8.7K

6.4K

5.2K

4.3K

4.4K

11.8K

9.5K

9.6K

8.5K

8.9K

8.5K

Tweets Sent by Month

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Day of Week: Financial Services

Tweets Sent Avg Replies Avg Retweets

SUN 6.1K 1.4 4.6

MON 15.3K 1.8 44.0

TUE 17.6K 1.8 33.0

WED 14.9K 1.7 8.0

THU 16.6K 1.5 5.8

FRI 17.1K 1.7 13.5

SAT 6.4K 1.5 3.1

17.1K

16.6K

14.9K

17.6K

15.3K

6.4K 6.1K

Tweets Sent by Day of Week

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Time of Day (CST): Financial Services

Tweets Sent Avg Replies Avg Retweets

12 AM - 4 AM 15.4K 10.3 24.0

4 AM - 8 AM 8.3K 8.1 25.9

8 AM - 12 PM 7.1K 4.6 10.5

12 PM - 3 PM 12.3K 5.6 15.0

3 PM - 6 PM 17.5K 7.5 20.5

6 PM - 9 PM 18.6K 6.8 20.2

9 PM - 12 AM 14.8K 7.2 17.1

Tweets Sent by Time of Day

Includes paid and organic posts

18.6K

14.8K 15.4K

17.5K

12.3K

7.1K

8.3K

Want more? Download the full report at exacttarget.com/benchmark-2014/ social-engagement-tw