social marketing in a digital age 2015
TRANSCRIPT
Paul McGarrity
Social Storytelling in a fragmented, visual and ever-changing media culture
Social Media Overview?The Modern Marketing Challenge
2005
1. Living in a Complex Media World!
TV: 3.8 Hours a Day……and declining
Online: 3 Hours a day…. And rising sharply
http://www.octavedigital.co.uk/digital-learning/social-media-usage-in-northern-ireland-an-infographic-by-paul-mcgarrity/
12%
40%
2. Collapse of Trust in Modern Business
A staggeringly low
15% of people trusted what companies’ communicated in their adverts
Source: The Reputation Institute
Zero Moment of Truth
…. and Ruin Everything!
3.
Social Media Overview? Developing Social Stories and
Interactions
Social Media Overview?Social Communications in
Public Sector / Government
Jun
Social Media Overview?The Power of Visuals in
Modern Marketing
1. Huge Rise in Image-Based Social Media
2. Images really drive engagement
online
Photos get
7X more FB likes than links!
Aspirational
Social Media Overview? Having the Resources to Use
Social Media Effectively
?
Social Media Overview?Summary ….. and Resources
http://www.octavedigital.co.uk/digital-learning/online-guides/
3 Action Points
1. An honest review How Your Marketing, Comms and PR have responded to the Digital Media Revolution
2. Ask yourself how you would communicate an upcoming PR campaign – purely via visuals
3. Explore the real barriers to doing social media effectively…. And how you might overcome them
“Don’t Panic….we’re all on this road together”