social media 101
DESCRIPTION
Basic Introduction to Social Media presented at the Fox Valley Branch APWA Public Works Technology Seminar on June 10, 2010.TRANSCRIPT
Social Media 101
An Introduction to the Tools
Technology Seminar Overview
Social Media
GIS - GPS
GIS/GPS/CAD
Introductions
History of Online Tools
Web sites
Public Works–related: APWA InfoNOW community
Web 1.0?
Social Media Revolution
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
You are not prepared . . .
I don't know how
I don't have the time
Can't affordthe cost
My information is private
I can't controlwhat people
might say
Getting StartedCreate an email account — examples:
Gmail, Yahoo
Set up an iGoogle or MyYahoo Page
Your ProfilePhoto Username Summary
Online Profile
pbroviakLicensed civil engineer working for a municipality in Illinois. Interested in using social media & virtual worlds to enhance engineering/public works/government services
Blog
a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
Source: Merriam-Webster Online
= Web + Log
More than 133,000,000 blogs have been indexed by Technorati since 2002
77% of Internet users read blogs according to Universal McCann
Summary of Blog Stats
56% say that their blog has helped their company establish a positioning as a thought leader within the
industry.58% say that they are better-known in their industry
because of their blog
Of those who blog
Read
Follow
Write
Blogs, what are they good for?
Add the blog feed to your page by clicking the RSS feed symbol
Scroll to bottom of iGoogle page, click “Add. . .”
Copy the url from the feed page
Click the “Add feed or gadget” link andPaste in the url you just copied
Click the “Add feed or gadget” link andPaste in the url you just copied
Microblogginga form of blogging that allows users to write brief text updates (usually 140
characters) and publish them, either to be viewed by anyone or by a restricted group
which can be chosen by the user..
Social Networking4 out of 5 Internet users visited a social
networking site in December 2009.
accounts for 11 percent of all time spent online in the U.S.
The 2009 U.S. Digital Year in Review, A Recap of the Year in Digital Marketing, February 2010
Slideshare
Skype
A Few Quick Tips
•Everyone matters
•All of us are smarter than one of us
•Democratization of information/knowledge
•Transparency
Social media is facilitating a cultural shift
today anyone can wield influence farbeyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008
•Things have changed forever•Everybody is an influencer•Anyone can influence anyone•Friendship is no longer local or face to face
Prepare for the rise of the influencers
Links to policy examples:
•“Good Reading and Resources” section of http://munigov.org
•Social Media Governance: http://socialmediagovernance.com/policies.php
Develop a Social Media Policy for Your Company/Agency
“A new century is at hand, and a fastspreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor,and reinvent government...”
-an article about the telephone, 1898
Resources:
http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF
http://www.mashable.com
http://www.munigov.orghttp://www.govloop.com
For learning: For local govt:
For the latest social media news: