social media 101
DESCRIPTION
Introduction to social media - presented to the English Language Partners national conference on 22 May 2010.TRANSCRIPT
Social media 101
with Emma McCleary from Ideas Shop
Why have you chosen this workshop?
My aims and outcomes
• You’ll know what to do before starting a social media
campaign or project
• To give you a broad overview of some of the most
popular social media tools
• To ensure you understand what each tool does
• You’ll leave with a social media plan
• My presentation will be made available
• Contact details for when you get stuck
Social media is about being social and about having a conversation
Social media:
• Always happens online
• Is usually free
• Requires maintenance
• Needs a username and password for each application
What scares you most about social
media?
worksheet
Your social media plan is your guide to success
Developing your social media plan: a guide to success
The aim of your project.
Tools for success: SMART(Specific Measurable Attainable Realistic Timely)
Three-four key messages about your project
Target audiences – who are they? Ages? Location? Ethnicity?
Who else can help you with your project?
Developing your social media plan: a guide to success
What are your restrictions?
Are there risks? How will you overcome these?
Who will maintain my social media campaign
How much time will I need each week for maintenance? Over what period?
Realistically, do I have time for this?
Lets go over our plans...
You should never choose your social media tools until you’ve worked out what you’re doing.
Here’s some options:
We’ll learn about:
• Social networking
• Blogging
• Micro blogging
• Video sharing
• Photo sharing
• Wikis
• Social bookmarking
Social networking
• Is based on friendship
• Based on creating networks with other people
• Everyone uses their real name so it’s honest
• People set up their own personal profiles
• You can also set up events and
pages for your organisation
www.linkedin.com
• A business networking focus• Create groups and have your workmates join them• Helps your organisation’s Google rankings• Not visual •11.9 million active users worldwide
Social networking
www.bebo.co.nz
• Rumoured to be closing down• Superseded by Facebook
Social networking
www.facebook.com
• Create ‘fan pages’ for your interest group www.facebook.com/pages/create.php• Post short news stories to keep people interested• Post photos• Talk direct to people interested in your organisation• More than 400 million active users worldwide• Can update once a week
Blogging • Is based on storytelling
• Blogs need to be updated consistently – whether each day,
once a week or once a fortnight…
• Blog posts can include images and video
• Blogs should include links to other sites
• Blog posts only need to be about 300 words
• Can have more than one author
www.wordpress.com
Worksheet - storytelling
Micro-blogging
•Short updates of 140 characters or less
• People generally use usernames – not their real
names
• Best updated several times a day
• Great for lots of short updates or for promoting
key messages widely
• It’s not just all about you though…Worksheet – using twitter
www.twitter.com
Video sharing
• Don’t rely on the media to tell your stories
• Theme your own channel – a branded video channel
that’s all yours
• Video your communities to showcase your work
• Video short news stories and post them
• Use Twitter and your newsletters to promote your
channel
• Can lock-off comments to control what’s being said
Photo sharing
• Show your stories through
images
• Create an archive online
• I recommend www.flickr.com
• Free and paid options
• Remember to check with
people before putting their
photo online
Wikis
http://www.wikispaces.com
Social bookmarking http://delicious.com
Slide sharing www.slideshare.net
Think about your social media plan:what tool will you use?
Social media is about being social and about having a conversation
Worksheet – managing risk
Managing risk
• Create a ‘worst case scenario’ plan
before you start
• Let your manager and
workmates know what’s
going on
• Be timely
• Think about tone before answering any
comments
• Delete comments only as a last resort
Prove you’re doing well
Summary:
• Know why you’re using social media and what you want achieve • Plan for the worst so you can act quickly
• Have a conversation – listen as well as talk
• Engage your community – create new content
• Know what’s going on - monitor your social media
• Know how to report stats to your managers and board
