social media 101
Post on 19-Sep-2014
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DESCRIPTION
Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.TRANSCRIPT
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Rhet Turnbull26 January 2010
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Social Media
BlahBlah
BLAH Blah
Blah
BlahBlah
Blah Blah
BLAH!
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Social Media
OPSEC!
Privacy? STOP!TWEET!
Facebook?
LinkedIn? FadShould
I?
Who cares?
Flickr?
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First, some numbers
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World Population
1,335,007,550
1,198,003,000
350,000,000
308,405,000
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500,000
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500,000New Facebook users
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500,000New Facebook users
EVERY SINGLE DAY
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3.5 BillionPieces of contentshared each week
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14,000,000
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14,000,000Articles on Wikipedia
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200,000,000
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200,000,000
Blogs
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27.3 Million
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27.3 Million
Tweets per day on Twitter
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80%
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80%
Companies that used LinkedIn to recruit workers
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1 out of 8
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1 out of 8
Married couples in the U.S.last year that met via social media
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13 hours
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13 hours
Amount of video uploaded to YouTube every minute
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88%
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88% of teens use social networks every day
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88% of teens use social networks every day
50% would consider access to social networks when considering a job offer
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OK, so a lot of peopleare using this
Social Media thing...
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But what is it?
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Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”
Wikipedia
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Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”
Wikipedia
BLAH BLAH BLAH
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It’s also a fancy way to describe the bazillions of conversations people are having online right now
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Social Media = Communication
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From Social Media Marketing by Stephen Davies
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From Social Media Marketing by Stephen Davies
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It’s About Being Human
• Communication
• Connections
• Collaboration
• Collective Wisdom
• Contributing
• Community
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From Social Media Bootcamp by Wendy Maynard
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From Social Media Bootcamp by Wendy Maynard
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From Social Media Bootcamp by Wendy Maynard
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It’s notabout
SHOUTING
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It’s about the narrative
It’s about being part of the conversation
It’s about listening
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Social Media is aConversation
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• Social Networks
• Blogs
• Wikis
• Podcasts
• Photo sharing
• Video sharing
The Conversation is powered by
From The Conversation by Tactica Interactive Communcation
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The Conversation is
NOT CONTROLLED
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The Conversation is
NOT ORGANIZED
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The Conversation is
NOT ON MESSAGE
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The Conversation is
● Organic ● Vibrant ● Emergent
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How do I take part in the conversation?
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•Listen
•Listen
•Listen
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LISTEN!
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ENGAGE!
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What tools can I use?
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Asks one question: What’s on your mind?
You share thoughts, links, photos, personal information with your “friends” – your network
of friends, colleagues, associates
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Asks one question: What’s happening?
140Only 140 characters to answer the question
Others choose to “follow” your tweets
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• Professional Networking
• Connections
• Your Resume
• Recruiting
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Share photos
Publish a mini-blog
Become your own TV station
Become your own publisher
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All these things are just toolsUse the right one for the job
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Does your paycheck depend on selling
something (or a message)?
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14%
78%<
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14% people who trust advertisements
78%<
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14% people who trust advertisements
78%people who trust
recommendations from other people
<
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78% > 14%
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78% > 14%
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Social Mediais
Word of Mouthon
STEROIDS
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Does your job involve helping people?
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• Communicate
• Connect
• Collaborate
• Collective Wisdom
• Contributions
• Community
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http://www.af.mil/socialmedia.asp
Social Media and the
Air Force
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Don’t forget that it’s a conversation!Using Social Media
as just another broadcast channel
isn’t using Social Media
Really? “Airmen Social Media Metrics”
Really?
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Someone in DoD gets it
“We want to be part of the conversation”
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Not everyone at DoD gets it
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Unless you use the Authorized Version
Chirp is a Government experiment based on Twitter
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We’ve come to believe that messages are something we can launch downrange like a rocket, something we can fire for effect. They are not.
Good communication runs both ways. It’s not about telling our story. We must also be better listeners....
We cannot capture hearts and minds. We must engage them.
–Admiral Mike Mullen
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ADM Mullen gets it
The enemy gets it
If the Air Force doesn’tget it, it won’t matter how many F-22s we have
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Remember,It’s about the
CONVERSATION
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If you do not tellyour own story
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If you do not tellyour own story
someone else will
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Some final thoughts from the stream
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So, what’s yourUSAFA Association of Graduates Heartland
LeMay Chapterdoing?
And Why?
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• Communication
• Connections
• Collaboration
• Collective Wisdom
• Contributing
• Community
Candidates Cadets Grads
• Communication
• Connections
• Collaboration
• Collective Wisdom
• Contributing
• Community
Candidates Cadets Grads
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http://tinyurl.com/usafaheartland
http://twitter.com/usafaheartland
http://www.flickr.com/photos/usafaheartland
Heartland-LeMay Chapter
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http://twitter.com/RhetTbull
http://www.facebook.com/RhetTbull
http://rhettbull.tumblr.com/
Connect with Me
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Inspiration / CreditsSocial Media Is...Social Media Is NotJames Ballhttp://www.slideshare.net/JamesBall/social-media-issocial-media-is-not-2954562
Social Media Bootcamp_PortlandWendy Maynardhttp://www.slideshare.net/wendymaynard/social-media-bootcampportland
Social Media MarketingStephen Davieshttp://www.slideshare.net/3wpr/social-media-marketing-2461438
The Conversation - An Introduction to Social MediaKevin Glasierhttp://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation
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Inspiration / Credits
Social Media Revolutionhttp://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
What The F**K is Social Media?Marta Kaganhttp://www.slideshare.net/mzkagan/what-the-fk-social-media
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Photo CreditsUS Air Force Photo/Tech Sgt Charles Larkin Sr.
http://www.sxc.hu/photo/1228973
http://www.sxc.hu/photo/796235
http://www.sxc.hu/photo/1191196guillermo ossa
http://www.sxc.hu/photo/830331Thiago Felipe Festa
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Photo Credits
http://www.flickr.com/photos/malingering/69848082/
http://www.flickr.com/photos/robsv/2819545016/
http://www.flickr.com/photos/niclindh/1389750548/
http://www.flickr.com/photos/katej/1311263399/
![Page 100: Social Media 101](https://reader034.vdocument.in/reader034/viewer/2022051608/541c51937bef0abf718b464c/html5/thumbnails/100.jpg)
http://www.flickr.com/photos/bluespf42/2566739160/
http://www.flickr.com/photos/leonrw/3709925568/
http://www.flickr.com/photos/mythoto/2042150488/
http://www.flickr.com/photos/oakridgelab/4092902554/
Photo Credits