Social Media&

its Importance

Presented By: Veena Gowda

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People like doing business with HUMAN Beings.

Not paid media; not earned media; not owned media, but non-media.

It is the power of peer-to-peer; human-to-human connections.

Influence.

Advocacy.

Referrals.

Credible customer-centric endorsements.

Yes, even word-of-mouth.

What is Social Media?

Reference: www.sprinklr.com

Evolution of Social Media

It's easy to get lost in social media.

Various Tools

Reference: https://www.elegantthemes.com/blog/resources/beautiful-free-social-media-icons

Reference: www.watconsult.com

Facebook

Youtube Twitter Google Plus

Linkedin0

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1000

Global (No. of Users In Million)

Global (No. of Users In Mil-lion)

in 2011

Social Networkers Worldwide

Reference: www.watconsult.com

Facebook Twitter Linkedin Youtube Google Plus

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101520253035404550

India (No. of Users In Million)

India (No. of Users In Million)

in 2011

Social Networkers in India

Facebook• Platform to connect with Friends, Family, etc

• Best used for sharing photos

• Mediums for Social Engagement:– Groups for private discussions, social cause, club members– Pages for showcasing stories, fan base, public engagement– Adverts for your target audience– Events to invite your connections or public– Apps to play games, learn or showcase your product/service

Twitter• Twitter was originally designed as a broadcast medium

• Fast growing micro-blogging platform

• Challenging to say what you're doing in 140 characters or less

• A communication network to help each other out goes far beyond the original idea

• Importance of Twitter during real-time events - China's Sichuan Province Earthquake

• First choice for journalists and the media

Linkedin• A Very Professional Network

• Six Degrees of Separation Theory

• Enhance & Engage your Business prospects with– Content– Groups– Company Page– Adverts– Events– Present with Slideshare– Recommendations & References

Pinterest• A Virtual Pinboard having user-friendly interface

• Brief History – Started in Dec 2009 with 19 employees

• Organize & Display – Information Gathering Tool

• Interesting concept of connecting with strangers sharing your tastes

• Jan 2012 : ComScore reported Pinterest had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.

• Brands - The Wall Street Journal , UNICEF, Sony Electronics, Mashable

YouTube• Popularized the concept of sharing videos online

• Shot into limelight when Google acquired it in Oct 2006 for $1.65B (in stock)

• Typical stat for a day -Over 100 million video streams are watched

• Success Factor - Eliminated the need for downloads and local media players

• United Breaks Guitars

Quora• Ever growing collection of questions & answers which anyone can update

• Founded in June 2009

• People come to give real answers and share their experiences

• You can create boards for topics.

• Ask specific individuals to answer your question

• Create a blog from the answers received for your question

Blogging• An interesting, opinionated journal

• Mediums available – Blogger, WordPress, Tumblr

• Customize the blogs for your readers

• Offers the author-reader dialog within/without a website

• Able to earn money simply from blogging/adverts on your blog page

• Keep producing great quality FREE unique content, if they like what you write, you have a follower.

"Humanizing the brand" shouldn't be code for "it's ok to be frivolous."

Humanizing the brand means:

• Cheering successes

• Acknowledging others

• Responding individually

• Admitting when your wrong.

Too often brands make the MISTAKE of focusing on getting a large number of FOLLOWERS when they should be trying to develop a COMMUNITY that interacts with them, no matter the size.

Brand & Social Media

How to Humanize the Brand?• People like receiving information through their FAVORITE CHANNELS

• Look for a variety of platforms and media to present what you have

• Treat your followers the way they expect to be treated by your brand...and then exceed that

• Mixing unique and duplicate content is the best way to move forward with a company social media strategy

• Try different approaches and tactics

Zappos - Cyber attack

Reference: http://socialmediatoday.com/shelholtz/431570/zappos-sticks-its-values-communicating-customer-database-breach

“Social” or “Real-Time”?

Brands that ignore social media...will die. It's that simple." Agree OR Disagree? ……………………..Why?

Aspire to work in Social Media • Building up your own tribe

• Start your own blog & post 2-3 times a week

• Post original content & relevant developments

• Well-researched eBook or white paper relevant to industries

• Evangelize your content

• Find a small company that like to get involved with social media and start experimenting.

Reference: www.sprinklr.com

Innovation can happen ANYWHERE.

According to Cisco, by 2015 there will be more than 15 billion connected devices in the world.

Even if this number is an overestimation, it is virtually certain that tomorrow there will be many more connected devices than there are today.

Intel projects that this trend will continue until over 4 billion people have access to the Internet somewhere around 2020.

Think About

Thank you...

You can connect to me throughEmail : wadyz77@gmail.com gowdaveena12@gmail.comTwitter: @wadyz77Facebook: wadyz77

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