social media and national libraries
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Post on 11-May-2015
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DESCRIPTION
Event: Metadata and Web 2.0 seminarOrganised by: Cataloguing & Indexing Group in ScotlandHeld on Friday 2nd March at the National Library of Scotland, EdinburghPresented by: Bryan Christie, National Library of ScotlandTRANSCRIPT
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Social Media for National Libraries
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Social media is
HUGE
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But is it useful?
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How are we using it?
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Twitter examples
Celebrate Shrove Tuesday with a pancake recipe from 1782 http://bit.ly/y1GAR8 Don't forget - only half a mutchkin
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Twitter examples
The Massacre of Glencoe took place on this day in 1692. This is the origin order to “put all to the sword” under 70. http://bit.ly/9EJSNe
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Twitter examples
It's the Oscars this weekend and Friday's Fun Film shows some rare Scottish success at the Oscars from 1961
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Facebook posting
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Facebook postings - video
![Page 16: Social Media and National Libraries](https://reader033.vdocument.in/reader033/viewer/2022052522/554fc7d1b4c9053d018b4f37/html5/thumbnails/16.jpg)
Facebook postings - pictures
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Is it working?
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Twitter followers- last three months
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Comparing performance
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Comparing national libraries
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Tweeting rates
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Facebook : January - November
2011
0
10000
20000
30000
40000
50000
60000
January May September
Page views
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Facebook : January to November 2011
0
500
1000
1500
2000
2500
3000
January May September
Monthly users
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Reach
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Virality
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Engaged users
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Summary
•Be active •Be interesting•Be funny (where possible) •Monitor what’s happening•Listen and respond to what people are saying