1.Social Media and Public Health James Garrow Philadelphia Department of Public Health

2. 1. intros 2. stats 3. emergencies 4.the future 5. fin 3. 71% of online Americans have Facebook accounts (85% of US is online) 63% of users check it daily 40% check multiple times per day 4. 18% of online Americans have a Twitter account 46% of users check it daily huge media use, mostly mobile 5. 21% of online Americans have a Pinterest account 23% of users check it daily use HIGHLY correlated with women (4:1) 6. stats 7. between six and eleven percent of Americans would interrupt sex to check social media messages! 8. emergencies 9. during Hurricane Sandy, when all else had failed, NYC depended on social media to ask for help, rebuild their community and survive 10. NYC homes without power tweets sent via mobile 11. the future 12. 1. ephemeral apps 2. have conversations 3. tell your stories 4. big data 13. ephemeral apps (its about privacy!) 14. Snapchat Whisper YikYak Tinder 15. Whisper 16. Tinder 17. Tinder 18. have conversations (be social!) 19. tell stories (why do you do what you do?) 20. In big data lies the potential for revolutionizing, well, everything. ~HSPH 21. Foodborne Chicago searches Twitter for food-poisoning-like tweets, and directs sanitarians to follow up with clusters. 22. we dont need public health folks. we need data scientists, folks who see the mortar, the meta, the relationships. 23. 1. social media will go away 2. we need relationships 3. more data than we ever dreamed possible 24. Q&A what did we forget? about.me/jgarrow @jgarrow