social media and the talent economy

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Social Media and the Talent Economy Laurence Bret [@lbret] LinkedIn Marketing Internet World, May 10, 2011

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LinkedIn presentation at Internet World 2011. Describes the impact of social media on recruiting practices and presents the benefits of using LinkedIn for professionals and businesses.

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Page 1: Social Media and the Talent Economy

Social Media and the Talent EconomyLaurence Bret [@lbret]LinkedIn Marketing

Internet World, May 10, 2011

Page 2: Social Media and the Talent Economy

Do you know what this is?

Page 3: Social Media and the Talent Economy

800+ connections

11,500+ new people in my network since last month

7,800,400+ professionals in my reach

Page 4: Social Media and the Talent Economy

The power of the Network

Page 5: Social Media and the Talent Economy

x 300

Tens of Million Professionals in Our Reach

Page 6: Social Media and the Talent Economy

The INcredible powerof the Network

Page 7: Social Media and the Talent Economy

The power of the NetworkS

Page 8: Social Media and the Talent Economy

600M75M100M

Page 9: Social Media and the Talent Economy

It’s become a Small World

Page 10: Social Media and the Talent Economy

But all networks areNot created equal

Page 11: Social Media and the Talent Economy

Social Utility Friends, Family and Colleagues

Status, Photo Sharing & Social

Gaming

PublicBroadcast

Fans & Followers

Real-time Micro Blogging

ProfessionalNetwork

Colleagues & Business Contacts

Professional Identity,

Connections & Insights

Platform Connections Killer app

Page 12: Social Media and the Talent Economy

Ninety-Five*The percentage of companies using Social Media who use LinkedIn to find an contact employees

58% use Facebook

42% use Twitter

*JobVite 2010 Annual Social Recruitment Survey

Page 13: Social Media and the Talent Economy

What does this means for The Talent Economy?

Page 14: Social Media and the Talent Economy

Remember Recruitment 10 years ago?

Page 15: Social Media and the Talent Economy

• Job Boards, Career sites• Paid Databases• Paper Resumes• 1:1... ‘Wait and hope’• Active job Seekers• Flat rates

Page 16: Social Media and the Talent Economy

The Tip of the iceberg

Page 17: Social Media and the Talent Economy

What does Social Media bringto the Talent Economy?

Page 18: Social Media and the Talent Economy

• Social Networks• Open access to Talents• Online Profiles• Passive Candidates• Performance-based model

Page 19: Social Media and the Talent Economy

1+1=3

Page 20: Social Media and the Talent Economy

70% of Fortune 100already use our Hiring Solutions

to recruit their best talents

Page 21: Social Media and the Talent Economy

The Largest BusinessEcosystem worldwide

Page 22: Social Media and the Talent Economy

Professional Visibility

Page 23: Social Media and the Talent Economy
Page 24: Social Media and the Talent Economy
Page 25: Social Media and the Talent Economy

Business Relationships

Page 26: Social Media and the Talent Economy

5,400 new members

37,500 links shared

150,000+ professional visits

900,000+ page views

LinkedIn in the next 90 min

Page 27: Social Media and the Talent Economy

Unmatched Data

Page 28: Social Media and the Talent Economy

http://swarm.linkedinlabs.com/

Page 29: Social Media and the Talent Economy

The job search is always on...

Page 30: Social Media and the Talent Economy

So what are you waiting for?

Page 31: Social Media and the Talent Economy

Thank you!@lbret

fr.linkedin.com/in/laurencebret