Rachel Strella

Central PA Webster, LLC

Fran Masciantonio

First Generation Video, Inc.

Social Media Is Not...

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Social Media Is ...

A relationship-building tool

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Social Media Is Not...

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Social Media Is ...

A conversation

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Social Media Is Not...

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Social Media Is ...

A way to build credibility

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Social Media Is Not...

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Social Media Is ...

About people

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Rules of Engagement...

90/10 Be Available Be Consistent Be You

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Rules of Engagement...

Facebook

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Rules of Engagement...

LinkedIn

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Rules of Engagement...

Twitter

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Rules of Engagement...

Other Media

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Video Revolution

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http://www.youtube.com/watch?v=omSKo1OW6CU

Video Revolution

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Before the launch of YouTube in 2005, there were few easy methods available for ordinary computer users who

wanted to post videos online. With its simple interface, YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience

could watch within a few minutes. The wide range of topics covered by YouTube has turned video sharing into one of

the most important parts of Internet culture.

Video Revolution

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Television vs The Internet – How did television lose the web “I can’t believe we didn’t own video on the web. We missed the boat.”

-Washington DC TV Executive

Video Revolution

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The internet is one gigantic well-stocked fridge ready for raiding; for some strange reason, people go up there and just give stuff away.

—Mega 'Zines, MacWorld 1995

Video Revolution

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You Tube Vimeo

Facebook HuLu

Warner Home Video Channel Choosers

Joost many more

Video Revolution

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YouTube.com 62 million monthly uniques

Dailymotion.com

48 million monthly uniques Metacafe.com

27 million monthly uniques Imeem.com

21 million monthly uniques MySpace.com

10 million monthly uniques

Video Revolution

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Television vs Internet Broadcast Television -Nielsen Ratings Book Cable Ratings Target zones &demos Social Media

Key words target audiences Hit/View information instant feedback Profile info

Video Revolution

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Television Cost 30 Sec Ad

$350-750 per spot 6p News Broadcast $2,000 / spot Primetime 8-11p broadcast Cable ROS based on zone/market $5-$100/spot

$50-100 / spot fixed position Hbg East/West

Video Revolution

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Targeting Your Audience

Video Revolution

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Video Revolution

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Change Agents Growing audience viewing webbasedvideo more often User control of viewing “watch it when I want” More Focus on the video AND the ads Watching more video every day User Reliance on Technology

iPhone, iPad, Droid, Kindle Fire, others to come

Video Revolution

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Developing Your Web Video Who is the target audience? What’s your message? Where? Delivery Method Feedback on your message

Video Revolution

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Considerations Entertaining Beneficial to viewer Something they want to share Targets their needs Enhances their life or informs them Keep it short

Video Revolution

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LaTorre Communications

http://vimeo.com/29842915

Video Revolution

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Think it through, does your message fit web Don’t make it an advertisement Helpful information Be social, friendly and entertaining Quality is still important! Keep it short, under 3 minutes max Good audio and interesting content

Video Revolution

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Social impact of YouTube Charlie Bit My Finger is YouTube's most-viewed user generated video. Charlie Bit My Finger, which was uploaded on May 22, 2007, is a viral video that has received the most views of any user generated YouTube video, with over 300 million views."Charlie Bit My Finger" was ranked at number one.

http://www.youtube.com/watch?v=_OBlgSz8sSM

Video Revolution

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http://www.fandm.edu/inauguration

VideoRevolution

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http://www.youtube.com/watch?v=3ik0ErjCWCI&feature=related

Vs

http://www.youtube.com/watch?v=BGppueBSD4E&feature=related

Video Revolution

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Internet Revolution

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Don’t be ignored