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The heart and science of medicine. UVMHealth.org/MedCenter The UVM Medical Center on Social Media Alexandra Tursi, Social Media/Web Strategist Marketing & Communications

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Page 1: Social Media at the UVM Medical Center

The heart and science of

medicine.UVMHealth.org/MedCenter

The UVM Medical Center on Social MediaAlexandra Tursi, Social Media/Web StrategistMarketing & Communications

Page 2: Social Media at the UVM Medical Center

How Do We Touch the CommunityWith Our Brand?

OUR BRAND

ADVERTISEMENTS

WEBSITE

MARKETING COLLATERAL

EMPLOYEES

TELEPHONE

JOB SEEKER EXPERIENCE

JOB FAIRS

FLEET VEHICLES

SIGNAGE

BRANDED SPACES

BUSINESS FORMS

UNIFORMS & LAB COATS

HR MATERIALS

AWARDS

NEOINTERNAL COMMUNICATIONS

FACES CAMPAIGN

PATIENT EXPERIENCE

PATIENT-FACING FORMS

SOCIALMEDIA

Page 3: Social Media at the UVM Medical Center

Social Media & Health Care

Read our BlogMedCenterBlog.UVMHealth.org

Like us on FacebookFacebook.com/TheUniversityofVermontMedicalCenter

Follow us on TwitterTwitter.com/UVMMedCenter

Network with us on LinkedInLinkedIn.com/company/university-of-vermont-medical-center

Follow us on InstagramInstagram/UVMMedCenter

Pin with us on PinterestPinterest.com/UVMMedCenter

Watch us on YouTubeYouTube.com/TheUniversityofVermontMedicalCenter

Hangout with us on Google+Plus.Google.com/+TheUniversityofVermontMedicalCenter

Page 4: Social Media at the UVM Medical Center

How many American adults use social networking sites?

A.43%B.51%C.74%D.95%

Question #1

Page 5: Social Media at the UVM Medical Center

Answer: C.

74% of adults use any social networking sites. 85% of adults visit a social media site once per week. In fact, 1 in 6 minutes spent online is on Facebook.

Source: Pew Research Center’s Internet & American Life Project

Answer #1

Page 6: Social Media at the UVM Medical Center

How many people search for health information online?

A.20%B.40%C.60%D.80%

Question #2

Page 7: Social Media at the UVM Medical Center

Answer: D.

•80% of people search for health information online. •81% of consumers believe that if a hospital has a social media presence, they are likely to be more cutting edge.•57% of people said a social media connection with a hospital has a strong impact on their decision to seek treatment.

Source: YouGov, PriceWaterhouseCoopers

Answer #2

Page 8: Social Media at the UVM Medical Center

What are people looking for when they search for health information online?

A.Second opinion from another doctorB.How to cope with a chronic conditionC.Information on diet, exercise or stress managementD.Information to choose a hospital, doctor or medical facilityE.All of the above

Question #3

Page 9: Social Media at the UVM Medical Center

Answer: E.

•42% with chronic condition seek help. •42% seek diet, exercise, stress management information. •41% use it to choose a specific doctor.•People who follow hospitals on social media also want

• Updates on treatments, procedures, and technology• Healthcare tips and information• Understanding of the hospital experience• Connect and learn from current and former patients• A forum to ask a question and connect with doctors

Source: PwC HRI Social Media Consumer Survey 2012.

Answer #3

Page 10: Social Media at the UVM Medical Center

• Engage with our brand on social media.

• Join the conversation• Read our blog• “Like” us on Facebook• Follow us on Twitter• Watch us on YouTube• Network with us on LinkedIn• Pin with us on Pinterest• Follow us on Instagram• Hang out with us on Google+

• Rules of “engagement”

Share the love!

Page 11: Social Media at the UVM Medical Center

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