social media boot camp
DESCRIPTION
Originally presented at the Maynard Institute's summer Multimedia Editing program.TRANSCRIPT
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social media boot camp
may 30, 2010materials: http://deannazandt.com/smbc
deanna zandthttp://deannazandt.com@randomdeanna
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day in the life
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water cooler
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relationships matter
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let them guide you
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tune accordingly
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begin.
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internet economy
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don’tbeleftout
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social capital
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authenticity matters
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your job
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social graces
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transparency=beautiful
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not scary.
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who am I?
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Tools
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reputation grooming
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size doesn’t matter.relationships do.
metrics
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2,000 followers
x50 retweets
x6,000 unique
__________________________________
600,000,000 possible impressions
25,000 impressions
person one
person two
courtesy Michelle Greer
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choose metrics carefully.
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satisfaction.
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satisfaction.
authority.
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loyalty.
satisfaction.
authority.
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that’s all, folks!
http://deannazandt.com/smbc
deanna zandthttp://deannazandt.com@randomdeanna
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Photo credits:
• Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/ • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Typewriter: http://www.flickr.com/photos/mgrap/2261210942/• Levis: http://www.flickr.com/photos/imelda/447925571/• Weaver: http://www.flickr.com/photos/9423754@N03/648808973/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/• Tools: http://www.flickr.com/photos/siomuzzz/2577041081/ • Kitty: http://www.flickr.com/photos/wishymom/2255288933/ • Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
Without Creative Commons licensing, this wouldn’t have been possible. Thank you!