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Objective

• Create awareness about the premiere of Under The Dome on BIG CBS Love

• Create Excitement & Buzz around the show

PHASE #1

Invites to the influential people on Twitter

TWIVTE TO OUR GUESTS

ORGANIZERS & INVITEES

PERSONAL INVITES TO EACH TWEEP

Time Particulars

Thursday – 8 pm Onwards

8 – 8:30 Drinks

8:30 - 9:00 Ice Breakers – Activity 1

9:00 – 9:15 Briefing of the Show

9:15 – 9.45 Screening of the Show

9:45 – 10:00 Under The Dome – Twitter Activity

10:00 – 10:15 Continue Screening

10:15 Drinks & Food

Event Flow

Event Pictures

Influencer lead Contests

Metrics

New Followers gained after the TweetUp: 32

Follower Growth

Top tweets were during the TweetUp at around 10.35pm

Total Tweets - 3166

Highest reach witnessed during the TweetUp between 9.10pm-9.45pm

Total Reach – 3.4million

Total Timeline Deliveries – 6.34 million

* Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries is an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)

Tweets from @BIGCBSLove that got the highest RTs & @mentions

Total Participants - 2120

Top contributors during the TweetUp at around 9.50pm

Top Contributors & Their Total Reach (Direct + Indirect)

Influencer Tweets

Top User Ratio

* Top users by Number of Tweets

India was the 2nd largest country to contribute towards tweet about #UnderTheDome

Location Analysis

Women between 18 – 24 were the top conversation contributors

Demographics

PHASE #2

28-Jun-2013: #UnderTheDome Contest

• Step 1

If you were stuck #UnderTheDome what would you take with you?

• Step 2

Key Influencers RT’d and participated

Contest Flow

Tweets by Participants

Total Contest Participants - 900

Highest tweets were at 3.55pm

Total Tweets - 1827

Highest reach seen during the contest at 4.00pm

Total Reach – 1.72million

Total Timeline Deliveries – 3.06 million

* Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)

Contest Tweets & ReTweets

Contest Winners

Followers gained after contest: 44

And the BIG bang…

Trended in Mumbai & India for + 4 Hours

At No. 1

position!

PHASE #3

28-Jun-2013: Live Tweeting from 9 pm – 11 pm

Live Tweets during the show

Live Reviews of the Show

Highest tweets were witnessed during the show at 10.50pm

Total Tweets during show - 428

Total Participants - 300

Top contributors were also witnessed during the show at around 10.50pm

Highest reach happened just 45 minutes before the show

Total Reach – 6,01,381

Total Timeline Deliveries – 1.02 million

* Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)

Highlights

• India was the 2nd largest country to contribute towards tweets about #UnderTheDome

• Number of Followers increased: 78

• Total Outreach: 5.7 million

THANK YOU