social media for beginners – writing a …...social media for beginners – writing a social media...
TRANSCRIPT
SOCIAL MEDIA FOR BEGINNERS – WRITING A SOCIAL MEDIA PLANHinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts
OCT. 15-17 Aria Resort & CasinoLAS VEGAS, NV
1Staffing Industry Analysts | 1975 W. El Camino Real, Suite 304, Mountain View, CA 94040 | www.staffingindustry.com | 800.950.9496
• Build better relationships?
• Raise awareness of your company?
• Increase website traffic?
• Build your base?
• Get people to take action?
• Increase sales?
• Sites linked to you?
• New leads?
• Something else?
List where your audience comes from, i.e., Segment: hospitals, financial services companies, law firms
List the titles of the audience who you are trying to reach, i.e., VP HR, Director of Procurement
Who is Your Audience/Customer?
What Do You Want to Achieve?
SOCIAL MEDIA FOR BEGINNERS – WRITING A SOCIAL MEDIA PLAN Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts
Staffing Industry Analysts | 1975 W. El Camino Real, Suite 304, Mountain View, CA 94040 | www.staffingindustry.com | 800.950.94962
Ask Your Customer Questions
• What business are you in? • What are your goals?
• What to you want to achieve? • Who do you want to be?
What do you need to know about your audience that you don’t in order to find out how to communicate with them? i.e.,
What are those questions? What is your customer trying to accomplish, what are their goals, how long are they willing
to wait to achieve those goals? How does this apply to social media?
Define that age, gender, education, likes, anything you know about the people you are trying to reach, i.e.,what they read,
where they hang out, etc.
Profile Your Audience/Customer
Ask Yourself Some Questions?
SOCIAL MEDIA FOR BEGINNERS – WRITING A SOCIAL MEDIA PLAN Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts
3Staffing Industry Analysts | 1975 W. El Camino Real, Suite 304, Mountain View, CA 94040 | www.staffingindustry.com | 800.950.9496
• Your staff?
• Your temps?
• Your customers?
• Your suppliers?
• Your community?
• Analysts?
Things to Think About
• What is the size and technical experience of your staff?
• How much time can your staff devote to social media?
• What content do you already have that can be used on social media sites?
What are People Saying About You?
• Website?
• Direct Marketing?
• Email?
• Outreach programs?
• Phone?
• Newsletters?
How are you using these channels? Who in your company is using these channels?
What Channels Do You Currently Use?
SOCIAL MEDIA FOR BEGINNERS – WRITING A SOCIAL MEDIA PLAN Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts
Staffing Industry Analysts | 1975 W. El Camino Real, Suite 304, Mountain View, CA 94040 | www.staffingindustry.com | 800.950.94964
• Build better relationships?
• Raise awareness of your company?
• Increase website traffic?
• Build your base?
• Get people to take action?
• Increase sales?
• Sites linked to you?
• New leads?
What is Your Message?
Did Anything Change from the Start?
What Do You Want to Achieve?
What is the best channel for your message?
SOCIAL MEDIA FOR BEGINNERS – WRITING A SOCIAL MEDIA PLAN Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts
5Staffing Industry Analysts | 1975 W. El Camino Real, Suite 304, Mountain View, CA 94040 | www.staffingindustry.com | 800.950.9496
Tips for Success
Track Data
What’s Next
• Be consistent — make sure that your message reflects your brand, your goals and your audience
• Be conversational — ask questions, take polls, be fun and interesting
• Be an expert — write what you know about, provide information
• Be honest — if you made an offer and need to change it, say it; if you are having a problem, be clear
• Respond kindly — don’t get into a public argument, allow people to have their opinions, answer questions clearly
• Always listen
• Adjust, change, adjust
• Measure, evaluate and change
• Make a commitment to do the work
• Create an editorial calendar — think through things you want to communicate
• Start small — write a blog, commit to writing regularly (weekly)
• Sign up for twitter
• Post the blog on your website and tweet it
• Make it fun — create a contest, update your audience on the progress, announce the winners
• Use polls to collect information and post the data from your polls
• Engage everyone in your company
• Build upon success
Whatever you want to achieve with your social media plan, track the information. Start now before your plan is in place
so you can see where you started and where you are going.
SOCIAL MEDIA FOR BEGINNERS – WRITING A SOCIAL MEDIA PLAN Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts
Staffing Industry Analysts | 1975 W. El Camino Real, Suite 304, Mountain View, CA 94040 | www.staffingindustry.com | 800.950.94966
Web Tools
Other Resources
• facebook.com
• foursquare.com
• Glassdoor.com
• google.com/analytics
• Klout.com
• LinkedIn.com
• SocialMention.com
• tweetmyjobs.com
• Twilert.com
• Twitter.com
• Tweetreach.com
• pinterest.com
• BtoB.com
• Mashable.com
• ChrisBrogan.com
HEALTHCARE STAFFING SUMMIT | RESOURCES