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Social Media for Beginners

Matthew MobbsCareers Service

mjmobbs

mjm33@le.ac.uk

mjmobbs.com

Matthew Mobbs

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What is Social Media?

Internet services where online content is generated by the users

User comment and discuss the content

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What is Social Media?

• Share ideas and receive feedback from peers

• Keep up-to-date with developments in my area of work

• Collate and organise• Promote yourself as a

brandhttp://socialmediainfluence.com/2012/06/12/the-social-media-economy-map/

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What skills and knowledge is needed The Seven C’s of digital career literacy• Changing - understand and adapt to new technologies for the

purpose of career building.• Collecting - the ability to source, manage and retrieve career

information and resources.• Critiquing - understand the nature of online career information and

resources, and analysing usefulness for your career.• Connecting - build relationships and networks online that can support

your career development. • Communicating - interact effectively across a range of different

platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.

• Creating - create online content that effectively represents you and your career online.

• Curating – store and retrieve online information and mange your digital footprint and online networks to support your career. http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-

career-my-presentati

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CollectingThe ability to source, manage and retrieve career information and resources

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RSS Feeds and News readers

CollectingThe ability to source, manage and retrieve career information and resources

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CollectingThe ability to source, manage and retrieve career information and resources

CritiquingUnderstand the nature of online career information and resources, and analysing usefulness for your career.

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What is a network?• people you know (and maybe the people who they

know)• people who know you (and maybe the people who

know them)• way of accessing help and advice• a way of providing help and advice• based on the idea of reciprocity

ConnectingBuild relationships and networks online that can support your career development.

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Build a professional network

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Weak links and long tails

Dunbar number = 150

If your network gets too big or noisy• Lose people• Organise into sub-networks – different

platforms

People in your network

Inte

ract

ion

s

Core network who you have regular interactions with

Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise

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CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.

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Communicating

The Social Network

Professional Network

Learning Network

?

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CreatingCreate online content that effectively represents you and your career online.

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Creating

Videos

Social Bookmarks

Documents and notes

Photos

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Social BookmarkingSome of mjmobbs’ site:• Diigo• Scoop.it• Pinterest

http://mjmobbs.com/?p=899

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Creating

Videos

Documents and notes

PhotosSocial Bookmarks

Curating

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Curating

Wordpress

Blogger

Posterous

mjmobbs.com

Store and retrieve online information and mange your digital footprint and online networks to support your career.

Blogging• ‘Web log’ – online diary• Store information in tags

and categories• Enable you to curate your

work and online materials in one place.

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Why Blog?• Creates a repository of your work/advice/stuff for you and

your clients.• Makes your resources available to other practitioners and

builds your reputation. • Extends your reach beyond those people you can physically

see/meet.• It offers a new way of delivering career guidance.• It is a practitioner-centred technology that provides a vehicle

for your expertise. • It is creative and fun.

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The Seven C’s of digital career literacy

• Changing• Collecting• Critiquing• Connecting• Communicating• Creating• Curating