social media for business 101
DESCRIPTION
Social Media for Business 101 presentation delivered by Jennifer Cohen, Something Creative, LLC.TRANSCRIPT
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Presented by: Jennifer Cohen
Something Creative, LLC
Social Media for Business 101
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Good Morning and welcome!Good Morning and welcome!Here is a short clip to get it startedHere is a short clip to get it started……
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Little Web HistoryLittle Web History……
●1994- Search engines were created
●1995- Amazon.com, ebay, Craig’s List, pop-up ads were create, 16 million Internet users
●1998- Google launches, PayPal founded, 75,000 commercial sites, 147 million users
●1999- Term “blog” was coined, Napster launches
●2000- Web surpasses 1 billion indexed pages, 20,000,000 registered domain names
●2003- MySpace launches
●2004- Facebook launches
●2005- YouTube launches
●2006- Twitter launches, 92 million Websites
●2007- 1.1 billion people are using the Internet and women outnumber men, 120,000 blogs are created daily
●2008- 79% of US consumers made an online purchase in the last 6 months, 100.1 million Websites
2009- 1.5 billion users and over 100 billion live Web pages
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What is Social Media?What is Social Media?
● User generated content
● Transforms people from content readers into publishers
● Allows online connections forming personal and business relationships (“Networking”)
● A shift in how people discover, read and share news, information and content
● Transforms monologues into dialogue
Source: Wikipedia, “Social Media”
So Why use Social Media?
● Reach
● Accessibility
● Usability
● Timeliness
● Permanence
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Social Media MarketingSocial Media Marketing
● Engaging consumers using online networks
● Creating a dialogue with consumers
● Monitoring online mentions
● Humanizing a brand
● Building relationships/generating leads
“The key to Social Media success is to listen, engage and build relationships”
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Social Media NetworksSocial Media Networks
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Social Media NetworksSocial Media Networks
Social Network use by adults with Internet access grew from 8% in 2005 to 35% in 2008, according to the Pew Internet & American Life Project.
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Social Network: Social Network: ““ProfileProfile””
● Created in 2004 (same year blogs went mainstream)
● Started as a network for college students
● Expanded its reach to be available to everyone, including businesses through the creation of Fan pages .
● Currently, there are approximately 175 million users
● 4th most visited site
●Business Application: Facebook Fan page used as a way to relay information such as discussions, photos, videos, etc. Allows consumer interaction and participation.
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Social Network: Social Network: ““ProfileProfile””
Fan PostsFan Posts
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Social Network: Social Network: ““ProfileProfile””
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Social Network: Social Network: ““ProfileProfile””
● Established in 2006
● Micro-blogging answering the question “what are you doing?”
● Currently there are about 6 million users
● 37th most visited site
● In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a growth of 1382% for that month.
● Business Application: One to many and one-on-one communication, instant feedback and personal interaction
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Social Network: Social Network: ““ProfileProfile””
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Social Network: Social Network: ““ProfileProfile””
● Established in 2006
● Used as a professional “linking” network
● Currently about 36 million users
● Business Application: Professional networking, visibility, create a company profile page, recruitment and lead generation
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Social Network: Social Network: ““ProfileProfile””
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Social Network: Social Network: ““ProfileProfile””
● Established in 2006
● Video-sharing site
● 3rd most visited site
● More than 6 million views in Jan. 2009
● Business Application: Can create branded channels
● Established in 2006
● 19th most visited site
● Approximately 115 million blogs overall
●Business Application: Showcasing business, feedback, interaction
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Social Media for BusinessSocial Media for Business
Customer Service
Brand Loyalty
Lead Generation
Brand Awareness
Increase Website Traffic
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Consumers are turning to Social Media to Consumers are turning to Social Media to be engaged and for be engaged and for ““specialsspecials”…”…
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My first My first ““TweetTweet”…”…
● Social Media requires a planned strategy based on many factorsincluding:
● Where is your target audience?
● What makes them tick?
● What motivates them?
● How do they prefer to be reached?
● What type of time and resources can be dedicated to the initiative?
“Plan the Work, Work the Plan”
Getting Started in Social Media
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Updating my Updating my ““statusstatus”…”…
● Occupied social spaces need to be active with interesting and engaging content
● A strategy should include short-term and long-term goals and benchmarks to be sure the strategy is being implemented
● A calendar of social media efforts will keep efforts in check and coordinate activity to keep it current
“Plan the Work, Work the Plan”
Maintaining a Social Media Strategy
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A A ““blogblog”” of predictionsof predictions……
● Facebook Connect expansion
(bringing your consumer into and “on” your page)
● Personalized social networks and newsfeeds
● Targeted social networks for advertisers
● The “me” factor
“Plan the Work, Work the Plan”
The Future of Social Media
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Sites:
Wikipedia.com
Mashable.com
Ploked.com
Books:
Groundswell by Charlene Li & Josh Bernoff
Magazines:
Entrepreneur
SmartMoney
BusinessWeek
ReferencesReferences
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QUESTIONS??
Signing outSigning out……