social media for byways july 15, 2015. let’s answer the why
TRANSCRIPT
Social Media
for BywaysJuly 15, 2015
Let’s Answer the Why
Why social media?
Snapchat
Tumblr
Google+
0 200 400 600 800 1000120014001600
72.8 mil-lion
200 million
230 million
288 million
300 million
300 million
1.5 billion
Followership
Statistics of Note
Instagram is now bigger than Twitter
Organic Facebook reach down to 2% of fans
Facebook had more video views than YouTube mid-2014
Instagram gets 50x more engagement than Twitter
SnapChat is growing at 56% per year
Global Digital Snapshot
*numbers in millions
Active Mobile Social Accounts
Active Social Media Accounts
Active Internet Users
Active Mobile Users
Global Population
0 1 2 3 4 5 6 7 8
1.685 bil-lion
2.078 bil-lion
3.01 billion
3.649 bil-lion
7.21 bil-lion
People
Trends in Social Media
Mobile-friendly Blogging Facebook still rules Paid posts Content is King
Why for the followers?
What’s in it for them? Keeping close social ties (family,
friends, brands) Purchasing decisions
74% of consumers rely on social media to make their purchasing decisions
are influenced by their friends’ social media posts8 in 10
Why for the followers?
What’s in it for them?
Create content to post
Sharing content created by others
Creation and CurationTwo leading activities:
Why for the Brand?
What’s in it for you? Visibility»Be at the table
or be on the menu»Fight for space
in a cluttered marketplace
Why for the Brand?
What’s in it for you?
Content» Everything is content»Content is king»What is “Content
Marketing”? Put it out there What is useful?
Why for the Brand?
What’s in it for you?
Engagement with content»Give them what
they want»Walk in the visitors’
shoes
Why you?What sets you apart?
Beaches
Mountains
Scenic assets
History
Eco-Tourism
Events
Retail
Why you?
What makes you a must-do?
Unique attributes no one else has
a) Who wants it?
b) Tailor content to fit
The power of events
Let’s Show the Why
1. Stats to Note
86% conversion increase when video used on landing page
20% of words on a web page are read by average user
40x more shareable—landing pages with video
80% of what you see is retained
Visuals are the storytellers
Visuals are the storytellers
2. Facebook Video Use
Every day there are 3+ billion video views on
FB
More than 1 billion searches per day
Visuals are the storytellers3. YouTube Video Use
1 billion users
300 hours of video uploaded…every MINUTE
Half of video views are now on mobile devices
4 billion views per day
6 billion hours watched per month
Visuals are the storytellers
4. Twitter Video Use 1.5 billion Vine loops per day
That equates to ½ trillion per year
40 million active users
12 million uploads per day
8,333 shares per minute
Visuals are the storytellers5. Instagram Use
Across Facebook-owned apps, 2 billion photos are shared…PER DAY
1,000 comments per second 70 million photos posted per day 2.5 billion likes per day Photos generate 36% more likes than videos 98% of users use a mobile device to access 70% of users use at least daily 28% of American travelers post vacation
photos using a smartphone
Visuals are the storytellers6. Pinterest Use
28% of online U.S. adults 85% female (women make the travel decisions) 142 minutes per VISIT 64% try a Pinterest-inspired activity each month Most popular destination for clicking through —blogs 2.5 billion monthly page views 67% of content pinned is from a business website 1 billion boards, 50 billion pins (and that’s old data)
Video versus Photography
Trending to video
Trending to mobile
Let’s Answer the How
Let’s Answer the How
Plan the work, work the plan
Inventory your assets Prioritize your messages Free graphic services for
photos, videos Planning ahead
Collaboration and Sharing
Stakeholders• Involve your stakeholders
Annual planning 2-4 year planning
• Share, share, share each other’s content
Collaboration and Sharing
Visitors• User-Generated
Content (UCG) Search it out Ask for it
• Contests, sweeps, challenges (Name this animal/event/location/campaign)• Listen
Collaboration and Sharing
Other asset resources• Photography (iStock; Deposit)• DropBox• Flickr
What Does Success Look
Like?
Native to channela) Facebookb) Twitterc) Instagramd) Pintereste) Google Analytics
Resourcesa) Sproutb) HootSuitec) Simply Measured
Measuring Results
Keeping the Groove Going Advance Planning & Brainstorming
• Content Calendars/Plans
• Stakeholder Involvement
Importance of Stakeholder Events• All events are content
• All content is relevant to someone
Continue measurement and adapt as you glean results• Do more of what works
• Do less of what doesn’t
www.GMStheBest.bizFind this presentation at: GMStheBest.biz/bywaysocial/
Thank You