social media, for crafters
DESCRIPTION
Baseline introduction to Social Media and different sites for crafters to get their products on.TRANSCRIPT
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Get Connected
By: Maureen Kerr of Kerr Consulting and the BDC
New Marketing for CraftersNew Marketing for Crafters
Photo by: by BeInspiredDesigns
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How Do I Know?
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508 Visits...
The power of social media…
Having a prolific blogger “stumble upon” my site.
RESULTS: Huge increase in traffic.
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No Traditional Media
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New Marketing
From: gapingvoid.com
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Who Uses Social Media?
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Jump On!
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The Social Media Space
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Definition of Social Media
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
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Lingo
• Blogs
• Micro-blogging
• Content
• Transparency• Tags
• Photo-sharing
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Nuances of Social Media
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Marketing Funnel
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Flipping the Funnel:Seth Godin
Free E-book: Flipping the Funnel Google: Seth Godin
www.Sethgodin.typepad.com WORTH SHARING
Ironic: full circle – now I’m a mega-phone for Mr.Godin.
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Why It’s Perfect for Small Business (especially crafters)
• It’s FREE• Reach new audiences• Provides new ways of
reaching existing audiences
• Great way to build relationships
• And bring people down the funnel
• Drive traffic to your website
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How to Use Social Media for Small Business
• Define your Strategy
• Build your ONLINE Brand
• Start conversations, it’s about dialogue
• Post pictures, videos and podcasts
•Share a how-to
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Listen
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Building an Online Brand
• Start with:– Facebook– Etsy.com– Squidoo– LinkedIn– Twitter– Flickr– YouTube
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The New Marketing Strategy
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What Is Your Craft?
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Squidoo…. What?
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Flickr.Com
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Become a Blogger
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Twitter.com
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Etsy.com
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Learning For $5??
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Ping.fm
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Keyword Research
https://adwords.google.com/select/KeywordToolExternal
Or just Google: “google keyword tool”
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A Bit of a Science…
• Domain name• Alt tags on pictures
on your website• Links of keywords• Press releases• Articles• Tagging blog posts
• Titles of pages• Categories on blog• Meta tags• Twitter posts• Tagging pictures• Throughout your
website copy/text
USE YOUR KEYWORDS EVERYWHERE:
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PEISeaglassFestival.com
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Public Relations(PR)
• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and
off.
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The Basic Rules
• Listen
• Engage
• Measure
Have fun!!!
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Questions?
http://yourmarketingmavens.com/category/marketing-tools/ for more tools on New Marketing, Social Media and Branding