SOCIAL MEDIA FOR #EVENTPROFS

THE GUIDE TO

EVENTS

UNDERSTAND WHY YOU’RE USING SOCIAL MEDIA

What platforms do your

delegates use?

What do they use it for?

How can you add value?

How should you engage?

What do you want out of it?

1

THE RULES OF THE GAME HAVE CHANGED FOREVER 2

•  Mobile drives over 50% of all

e-commerce traffic

•  More people own a mobile

device than a toothbrush

•  The average person has a

seven second attention span

•  By 2018, video will account for

two thirds of mobile usage.

•  Heuristic behaviour demands

phatic engagement

Source: Social Media Revolution, Erik Qualman 2015

IN OLDEN DAYS (LIKE 2014)... 2

Source: blog.sumall.com

TAKE YOUR DELEGATES ON A “JOURNEY”

Your content plan needs to

consider:

•  Platforms you will use

•  Frequency of content

•  How much you

generate / source from

third parties

•  How to maximise social

sharing

•  How to continue to

engage before, during

and after the event

3

EXPERIMENT WITH SOCIAL: .

MIX-AND-MATCH PLATFORMS . 4

•  Not every platform suits every delegate or event

•  Be prepared to try new platforms, but don’t be afraid to

drop them if they don’t work out

•  Cross-pollinate & repurpose content for different audiences

4

DO NOT FALL AT THE LAST HURDLE

Make sure SOMEONE is managing social media at the event.

Use an easy #hashtag to type on a smartphone

Fave / retweet / share throughout the event

Keep an eye out for hashtag hijacking

Maintain a consistent tone of voice, don’t engage in arguments

5

THE GUIDE TO EVENTS

For more information, visit www.guideto.events

Photography credits: Eric Lenghan Capotrix Chaitanya Surya Paul Van Der Werf Joshua Ganderson Rebecca-louise World Economic Forum Habrda