social mediabefore, during and after an event

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http://www.youtube.com/watch?v=WToVoKyK60k

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Are we moving?...

8donderdag 7 maart 13

Vine 6 seconds video

• capture and edit a video

• Owned by Twitter

• Only for iPhone

9donderdag 7 maart 13

@dove

Our #firstpost on Vine!

Definitely a strike, thanks

to some last pin #magic.

http://vine.co/v/

b52z6ljw1F1

10donderdag 7 maart 13

@Toyota_esp

Lanzamos el primer spot

en #vine ¿Os gusta?

#toyota http://vine.co/

v/bJJabDT9eZU ” Mola!

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LayarAn interactive layer on top of print

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LayarAn interactive layer on top of print

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LayarAn interactive layer on top of print

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LayarHow it works

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The Next Big Thing?

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http://www.youtube.com/watch?v=F_DsUl_vqvo

19donderdag 7 maart 13

From a

microwave

economy

to the ...

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... feed

economy

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Start with a strategy

1.Set your goals and target groups

Social media before an event

23donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

Social media before an event

23donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

Social media before an event

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25donderdag 7 maart 13

25donderdag 7 maart 13

25donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

26donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

4.Create accounts on the relevant social networks (Facebook,

Twitter, LinkedIn, Foursquare, etc)

26donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

4.Create accounts on the relevant social networks (Facebook,

Twitter, LinkedIn, Foursquare, etc)

5.Create an event on Facebook and LinkedIn

26donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

4.Create accounts on the relevant social networks (Facebook,

Twitter, LinkedIn, Foursquare, etc)

5.Create an event on Facebook and LinkedIn

6.Choose a #hashtag

26donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

4.Create accounts on the relevant social networks (Facebook,

Twitter, LinkedIn, Foursquare, etc)

5.Create an event on Facebook and LinkedIn

6.Choose a #hashtag

7.Create rumor with a Facebook or Twitter campaign

26donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

4.Create accounts on the relevant social networks (Facebook,

Twitter, LinkedIn, Foursquare, etc)

5.Create an event on Facebook and LinkedIn

6.Choose a #hashtag

7.Create rumor with a Facebook or Twitter campaign

8.Make sure that the sign up form works on a mobile device

(iPhone, iPad, Android Tablets)

26donderdag 7 maart 13

Start with a strategy

1.Set your goals and target groups

2.Research how your target group(s) use social media

3. Identify the “taste-makers”

4.Create accounts on the relevant social networks (Facebook,

Twitter, LinkedIn, Foursquare, etc)

5.Create an event on Facebook and LinkedIn

6.Choose a #hashtag

7.Create rumor with a Facebook or Twitter campaign

8.Make sure that the sign up form works on a mobile device

(iPhone, iPad, Android Tablets)

9.Make sure you have an advertising budget

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More than 50% of the subscriptions for Social Media Club

Leeuwarden are done after we sent the e-mail newsletter.

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Social media during an event

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Social media during an event

1.Make sure that you have a good free WIFI

connection.

31donderdag 7 maart 13

Social media during an event

1.Make sure that you have a good free WIFI

connection.

2.Share the #hashtag

31donderdag 7 maart 13

Social media during an event

1.Make sure that you have a good free WIFI

connection.

2.Share the #hashtag

3.Be leading in sharing updates, pictures etc.

31donderdag 7 maart 13

Social media during an event

1.Make sure that you have a good free WIFI

connection.

2.Share the #hashtag

3.Be leading in sharing updates, pictures etc.

4.Monitor during the event

31donderdag 7 maart 13

socialmention.com

32donderdag 7 maart 13

Social media during an event

33donderdag 7 maart 13

Social media during an event

1.Make sure that you have a good free WIFI

connection

2.Share the #hashtag

3.Be leading in sharing updates, pictures etc.

4.Monitor during the event

5.Make sure that you have a livestream

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34donderdag 7 maart 13

An Audience with an Audience of Audiences

Make sure the second audiences can also follow the show.

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Free tools for livestreaming

35donderdag 7 maart 13

Social media during an event

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Social media during an event

1.Make sure that you have a good free WIFI

connection.

2.Share the #hashtag

3.Be leading in sharing updates, pictures etc.

4.Monitor during the event

5.Make sure that you have a livestream

6.Use a Twitterwall

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It distracts, but it is a boost for Twitter

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visibletweets.com

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Social media during an event

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Social media during an event

1.Make sure that you have a good free WIFI

connection.

2.Share the #hashtag3.Be leading in sharing updates, pictures etc.

4.Monitor during the event5.Make sure that you have a livestream

6.Use a Twitterwall7. Invite bloggers

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Social media after an event

40donderdag 7 maart 13

Social media after an event

1.After party: share pictures, videos and articles

40donderdag 7 maart 13

Social media after an event

1.After party: share pictures, videos and articles

2.Monitor social media for feedback and articles

(bloggers)

40donderdag 7 maart 13

Social media after an event

1.After party: share pictures, videos and articles

2.Monitor social media for feedback and articles

(bloggers)

3.Try to stay connected with the audience

40donderdag 7 maart 13

Social media after an event

1.After party: share pictures, videos and articles

2.Monitor social media for feedback and articles

(bloggers)

3.Try to stay connected with the audience

4.Ask for feedback

40donderdag 7 maart 13

Questions?

41donderdag 7 maart 13