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International Hospitality Management

Standard 2:Learning Outcomes

Prue Nairn

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The main campus of Stenden University of Applied Sciences is situated in the north of the Netherlands, in Leeuwarden.

Stenden Hotel Management School (HMS)is one of the 7 schools of the university.

The BBA programme International HospitalityManagement (IHM) participated in the CeQuInt pilot in 2014.

IHM has 2300 students and is the largest in Europe.

The IHM programme is offered in Leeuwarden, South Africa, Qatar, Indonesia and IHM minors are offered in Thailand.

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Educational concepts

Real World Learning (RWL): applies the social constructivist vision on learning, proposing that professional application in realistic practical situations is a crucial part of an effective learning and development process.

Problem Based Learning (PBL):

students work in small group of 12 +

supporting workshops & lectures.2/22/20154 |

Standard 2:

Aligning Learning Outcomes & assessing student progress

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IHM has translated the 10 competencies from the National Competency Profile into comparable programme specific competencies, to formulate the IHM Competence Profile.

1) To ensure the competencies were defined in clear and unambiguous terms that were applicable to the Real World Learning philosophy.

2) To reflect the international nature of the programme.

3) To ensure the competencies detailed not only the scope (content) of the programme but also the level of the programme (by relating the competencies to the Dublin Descriptors). Some examples on the next slides.

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IHM Competency Profile

IHM Competency Profile (2013) National Competency Profile (2012)

1. Demonstrate the knowledge, skills and

attitude necessary to work effectively in the

international hospitality industry.

1. Creating value through hospitality in hotels

and the hotel function.

4. Demonstrate the ability to interact with

others constructively, and to motivate & lead

people towards common goals, respecting

diversity, regardless of background and culture.

4. Applying human resource management in

line with the organisation strategy.

5. Demonstrate the ability to assess, enhance

and control processes within the international

hospitality industry.

5. Organising, controlling and improving the

operational or organisational processes.

7. Developing, implementing and evaluating a

change process.

8. Demonstrate the ability to communicate in

English (B1, C1 CEFR) and a second foreign

language (A1 - B1 CEFR)

9. Social and communicative competency

10. Demonstrate an understanding of social

responsibility, global civic awareness and

sustainability, and take these into consideration

in decision making.

10. Self steering competency (intra and

interpersonal)

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IHM Competency Profile – some examples

Dublin descriptors Bachelor’s degree level

Programme competencies

Knowledge and understanding: have demonstrated knowledge and understanding in a field of study that builds upon and their general secondary education, and is typically at a level that, whilst supported by advanced textbooks, includes some aspects that will be informed by knowledge of the forefront of their field of study.

1. Demonstrate the knowledge, skills and attitude necessary to work effectively in the international hospitality industry.2. Demonstrate an understanding of changes and trends in the internal and external hospitality environment and the role these play in strategic decision making.

Communication: can communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.

8. Demonstrate the ability to communicate in a second foreign language (B1, B2 CEFR) 4. Demonstrate the ability to interact with others constructively, and to motivate & lead people towards common goals, respecting diversity, regardless of background and culture.

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Programme Learning Outcomes

Learning outcome year 1

Module learning outcomes

(4 modules)

Unit objectives

Learning outcome year 2

Module learning outcomes

(4 modules)

Unit objectives

Learning outcome year 3

Module learning outcomes

(4 modules)

Unit objectives

Learning outcome year 4

Placement learning

outcomes

Unit objectives

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International / intercultural aspects of the curriculum & assessment

Achievement of international and intercultural outcomes

Learning outcome internationalisation

All students develop the competencies necessary to function effectively in an international business environment.

They are able to communicate fluently in English and speak at least one other foreign language. They are able to shift from their own cultural perspective to the perspective of another and to adapt behaviour accordingly.

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Example: Two 1st year modules

Year 1 Learning Outcome (LO):

Develop a general understanding of all aspects of hotel operations, including HRM, marketing, finance and law in a practical andtheoretical Real World context.

Resources LO:

Demonstrate the ability to apply business practices and theory with regards

to managing and tracking resources within hospitality operations taking into

account the legal and regulatory framework using appropriate business

English.

Real World Learning (Practical Module) LO:

Demonstrate a basic ability to perform in hotel

operations within a practical Real World

environment.

IHM Competence Profile International / intercultural aspects of the curriculum

1. Demonstrate the knowledge, skills and attitude necessary to work effectively in the international hospitality industry.

Exposure to an international, professional

hospitality setting and team dynamics at operational

level.

Working within the framework of international standards in the service industry and application of internationally adopted systems such as PMS and POS systems, HACCP.

3. Demonstrate the ability to retrieve and handle information from a variety of sources (electronic, written, oral, to effectively form decisions and policy.

8 Workshops on Business English dealing with business vocabulary,

grammar and reading as well as Language of meetings and formal

presentation language and techniques, writing consultation

8 Consultation hours

4. Demonstrate the ability to interact with others constructively, and to motivate & lead people towards common goals, respecting diversity, regardless of background and culture.

Module Assignment: Industrial Orientation report; one chapter is dedicated

to culture: cultural identities, stages of prejudice at work, culture shock,

application of Kluckhohn / Strodtbeck’s value orientation and application of

concepts of emotional and cultural intelligence.

4 Workshops Intercultural Management on cultural diversity, emotional

and cultural intelligence and on cultural synergy

In all PBL tasks of this module culture and internationalisation are

integrated. Students need to apply Hofstede dimensions and Pinto model.

Via the module’s Facebook site students need to do an interview on cultural

differences with a student from a branch campus abroad.

Professional Conduct Profile (PCP)1

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International / intercultural aspects of the curriculum

Assessment Resources

PCP1: Formative feedback

Business English: Skills Exam Group / Individual. Written test:

individual. Handing in an English portfolio is a prerequisite for

taking the test. Formative feedback is given on the portfolio

End of module assignment (individual) company analysis report contains a chapter on Cultural Diversity (10% of the total score)

Real World Learning (Practical Module)

Professional and personal competencies: individual competence passport based on PCP1

1. PBL and practice is assessed through the Professional Conduct Profile. One of the indicators for the criterion “Participatory” is: Respects others and cultural differences. This is

translated into observable behaviour: Ensures that the language spoken is understood by all present (English) ; Approaches others in a open and respectful manner; Tries to understand

others, rather than judge; Shows empathy (listening, body language); Works well with students from other cultures.

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Assessment of international / intercultural competencies

Formative & summative assessment

Variety in assessment

Examples:

Stenden Hotel – personal talent passport

Behaviour (Hotel & PBL) – Professional Conduct Profile

End of module assignments

Language tests

Global citizenship portfolio

Industrial placement

Bachelor dissertation: research for an (international) company

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