social media for fundraising
TRANSCRIPT
© Constant Contact 2016
Change nameSimple Marketing Strategy for Small Business and Nonprofits
How to Utilize Social Media to Drive Fundraising
© Constant Contact 2015
Laura B. PoindexterPresident, Queenb Creative, LLCEmail: [email protected]
Welcome
Questions after the event?facebook.com/laurabcreative @laurabcreative
© 2016 Constant Contact, Inc
Impact of social media
84%of social
media users share to show their support for a cause
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Your Advantage: your authentic
connection with your audience
© 2016 Constant Contact, Inc
13
Facebook vs. Email
4. Next steps
My 3 Cs of Social Media
These are the 3 important things you need to address in developing your social media plan.Customer
Who are they and where are they online?
ContentWhat do you have to say/share?
CapabilitiesWhat can you do?@laurabcreative
© 2016 Constant Contact, Inc
Photo sharing
Video sharingNetworking
Types of social sites
B2B, B2C & Non-Profit industries
1 time per day or week
Photos, Videos, Links
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Industries:
What to Post:
Frequency:
Business benefit:Advertising platform
Food, Technology, Retail, Household Products, Entertainment
Photos, Links, Videos
© 2016 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Text limit: 140 characters 5 to 7 times per day
Business benefit:Fastest way to reach your audience, customer service
© 2016 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Business benefit:Establish expertise, network within your industry
Mostly B2B
Studies, Guides, Whitepapers, Testimonials, Videos3 or more times per week
© 2016 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Business benefit:Increase visibility, link to your website – helps with SEO
Décor, Wedding, Fashion, Food, Beauty, Photography
Images, Keywords, Links
At least 5 times per week
© 2016 Constant Contact, Inc
Industries:
What to Post:
Frequency:
Business benefit:Provide creative context and visual inspiration to connect with customers
Food, Art, Travel, Fashion
Images, Hashtags, Instagram Video
2-3 times per day
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Complete Your
Profile & Brand
© Constant Contact 2014
Next Steps:text SOCIALAUDIT to 33444•Social Media Profile Checklist
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•Announce your presenceInvite &
announce your presence
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© 2016 Constant Contact, Inc
Seek out your existing and
target audience
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Follow like-minded
organizations
Emotional© 2016 Constant Contact, Inc
What makes content shareable?
Engaging
VisualUseful
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Images Links Video
© 2016 Constant Contact, Inc
Keywords & Hashtags (#)
© 2016 Constant Contact, Inc
Social media
Share your online content
Website
Repurpose your email content
© 2016 Constant Contact, Inc
© 2016 Constant Contact, Inc
Share other’s content
Add your own spin!
• Your target audience
• Similar businesses
• Credible sources
© 2016 Constant Contact, Inc
80%valuable,
interestingcontent
Content Matters
20%Promotional
content
Email Social Media73% more
customer engagement
57% more new customers
39% more business referrals
=
© 2016 Constant Contact, Inc
© Constant Contact 2016
Laura B. PoindexterPresident, Queenb Creative, LLCEmail: [email protected]
Thank You
Questions after the event?facebook.com/laurabcreative @laurabcreative