social for sales

a primer

communications breakdown

phone• eas, direct

contact difficult• defenses up• they have

“scripts” too• unpublished #s• add more

email• low visibility• easy to ignore,

delete• spam filters• impersonal• typically-slow

responses

social• world they

choose to inhabit• no gatekeepers • ego capital

– ever google yourself?

• lack of competition

Flickr photo credit: samantha celera

why make the effort?live where they live

humanizing the value prop

more channels = meaningful relationship

share-of-mind

EMAILSPHONE CALLSEVENTS

MEETINGSDEADLINES

REPORTSFAVORSCOWORKERS

(whitespace)

add dimensions

you call…

you send…

you engage…

Flickr photo credits: Selma90, DHDesign

the influencer

the comment

the result

social proof

(blog comments get you on their radar)

rareshow your expertise

show your interest

links build traffi c

tip: talk about theircontent, not our brand

twitter: unparalleled access

everyone on twitt er…

…checks @replies & retweets

…reads DMs

…checks which l ists they ’re on

(Fl ickr photo credit: Jen_Mo)

top 4 twitter tips

1. be conversational

2. share good content (besides ours!)

3. rt it if you like it4. add value

(flickr photo credit: L*u*z*A*)

finding people on twitter

usually as easy as Googling “first name last name twitter”

Search for people at X company using TweepSearch

Search for niche/industry lists with Listorious

(flickr photo credit: caitlinburke)