social media (for the real world)
DESCRIPTION
A very broad overview of the three biggest names in social media today -- Facebook, LinkedIn and Twitter -- and how to use them for small business. Based on a half hour talk given to the North Hennepin Area Chamber of Commerce in Minnesota on March 12, 2009TRANSCRIPT
Social Media(for the real world)
Dave MeyerPresident, BizzyWeb LLC
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved2
Are social networks a fad?
http://www.phdcomics.com/comics/archive/phd062307s.gif
• March 9, 2009 Nielsen ratings: – Social networks & Blogs now surpass email in popularity– Fastest growing segment: 35-49 year olds
(+11.3 million in 2008)
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved3
4 reasons to use social media
• Your competition is doing it– From Comcast to Coffee shops– Know your customers better than they do
• Your customers are using it– Be where they spend their time– Listen to what they say
• Your critics are doing it– Respond quickly and appropriately– Be transparent and honest
• Your vendors and partners are using it– Personalized customer service (@comcastcares)
• Boost Search Engine results– More buzz=more links, more links=higher rank
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved4
First, some best practices
• Get signed up!– 5 minutes, tops
• Fill out your profile– Be thorough, but keep it “business casual”
• Treat it like “real world” networking– Listen first– Add value– Don’t just “sell sell sell”
• Make some friends– Use the tools provided– Check out handy resources
• Have fun!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved5
Sign up!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved6
• 36 million users• Free to join• Premium version
(more tools)• “Facebook for
job hunters”• ProTip: participate
in groups to addvalue
• Great spot to findtalent
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• Sign up!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved8
• 175 millionactive users
• Free to join• ProTips:
– Use groups– Create a
company page– Publicize events,
promotions, etc.– Have a plan!
• Trends younger– Older users are
catching up fast
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved9
• Sign up!
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved10
• 8 million users(33% per month)
• 1 billion tweets • 140 char. or less• ProTips:
– search.twitter.com– Follow early
and often– Use tools like
TweetDeck, Twellow and Mr Tweet
• Contribute tothe conversation
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved11
Keep it professional!
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© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved12
Thank you
Email: [email protected]
Phone: 763-432-0043
Web: bizzyweb.com
Or, let’s get social:
twitter: http://twitter.com/dave1meyer
http://www.facebook.com/home.php#/profile.php?id=664204106
http://www.linkedin.com/in/dave1meyer
© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved13
Slide credits
• http://www.slideshare.net/dtunkelang/what-you-need-to-know-about-social-media-presentation
• http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation
• Others at http://www.bizzyweb.com/2009/03/12/notes-and-details-from-todays-social-media-for-the-real-world-talk/