social media marketing for real estate
TRANSCRIPT
www.LockboxSocial.com
Social Media IS the marketing plan
Sherry ChrisPresident and CEO Better Homes and Gardens Real Estate LLCSpeaking at RealTech, Las Vegas 2014
In the world of online marketing for real estate, Social Media is not your
best option
It’s your ONLY option
Search (Google, Bing)
• Owned by the portals• PPC is expensive
Portals Are Not Your Friend
• “Haven’t they done us a favor?”– They optimize OUR data (SEO)– We pay them for the service
• For now, yes, but…– Price of leads will rise– Quality will fall– ROI 0%– Already happened in Mortgage, Insurance, Travel,
Education and Auto, to name a few.
The Good News
The End Result
A big, ACTIVE social media campaign that sells property and makes you
look good
The Problem (or should I say: “opportunity?”)
• 80% of content about them– Events, neighborhoods, tips, local knowledge,
selling, design• 20% about you– Listings, open houses, just solds, awards
• Who has time for this?
Time for the Shameless Plug
A Lockbox Social Agent
• Has accounts in facebook, twitter, google+, WordPress and YouTube
• Has daily “Them” content in all • Has video for every listing• Listings as Lead Generation “Bait”• Open Houses as Lead Generation Events
BUILD THE CAMPAIGNStep 1
Cover Art
FIRST OF ALL, IT MUST ENTERTAINContent
WIRE IT TO THE DASHBOARDStep 2
