social media from 30,000 feet
TRANSCRIPT
Attitude for the AltitudeThe high-level view of Social Media
Overview
Attitude for the AltitudeThe high-level view of Social Media
Overview
Attitude for the AltitudeThe high-level view of Social Media
Overview
broad strokes
motives for engaging
working definition
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
I think I’ll go homeand do some Social Media!
I think I’ll go home and watch some Expanded Cable!
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
Social Media is a class of web services with specific attributes
Organization
People
Freedom
Technology
+
+
+
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
Social Media is a class of web serviceswith specific attributes
Organization
People
Freedom
Technology
The payoff is in the interactions
X
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
Social Media is “word of mouth” with two added dimensions
Space
T i m e
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
Social Media is NOT aboutgiving up control
Social Media is a loosely-batchedclass of tools that can help you sort through
the noise, for the parts of the webthat have context to YOU
Attitude for the AltitudeThe high-level view of Social Media
Broad Strokes
Dynamic for success…
once was what you knew
then was what you could find
now is what your network findshuman powered search
Attitude for the AltitudeThe high-level view of Social Media
Broad Strokes
human powered search
Example: research
Attitude for the AltitudeThe high-level view of Social Media
Broad Strokes
human powered search
Example: research
Attitude for the AltitudeThe high-level view of Social Media
Motives for engaging
the conversations happen anyway
Attitude for the AltitudeThe high-level view of Social Media
Social Media “defined”
I think I’ll go homeand do some Social Media!
I think I’ll go home and watch some Expanded Cable!