1.Social Media: Going the Extra MILE Paul Benedict Senior Specialist, Broadcasting

2. The NBAs Social Population 455 million fans and followers would be the third-largest country in the world 3. 1.3% Sports TV Programming98.7%: Non-Sports TV Programming130 of the top 200 (65%) most social TV programs in 2012 were sports telecasts Source: Bluefin Labs50 of those 130 sports telecasts (38%) were NBA games 4. 182% annual growth of tweets about TV in the U.S.85% People who use a second device while watching TV83% of sports fans who check social media while watching sports on TV54% Of all traffic to NBA.com and team sites is mobile 5. Twitter activity reaches new people and those new people actually change [their] behavior based on a tweet and come and tune in. Andrew Somosi CEO 6. How Do Tweets Affect TV Tune-In? 60% 48%50%40% 30%29%20% 10% 0% Tweets Cause Ratings Source: Nielsen.Ratings Cause Tweets% of Episode Instances 7. Impact of Tweets on TV Ratings by Genre 50%44%40%30%28% 18%20% 10% 0% Sports Source: Nielsen.ComedyCompetitive Reality% of Episodes Where Tweets Caused Ratings 8. American IdolThe X-Factor 9. 8:15 PM FSPT Rating: 2.10 rtg8:00 PM 7:56 PM LAC lead 70-527:45 PM FSPT Rating: 1.61 rtg LAC lead 70-507:35 PM LAC lead 57-367:30 PM FSPT Rating: 1.47 rtg LAC lead 46-34FSPT Rating: 1.76 rtg LAC lead 70-52LA lead 82-55 10. Mentions 161,000Brandon Knight 132,000DeAndre JordanKobe Bryant LeBron James46,000 31,000 11. Nielsen Twitter TV Ratings As the experience of TV viewing continues to evolve, our TV partners have asked for one common benchmark from which to measure engagement of their programming. This new metric is intended to answer that request, and act as a complement and companion to the Nielsen TV ratings.Chloe Sladden Vice President of Media 12. Content is Key! Go the Extra MILE!Monitor Innovate Leverage Engage 13. We know going in people love to tweet about these movies, so our goal is to foster the conversation and amplify it. Well retweet fun posts from our viewers, which the fans LOVE. Gives them their 15 minutes of fame and shows them were listening and playing along.Craig Engler, Senior VP of Digital 14. Most Social Telecast EVER on SyFy Number of tweets: July 12, 2013Timeline: 8:00: Start of SHARKNADO 9:00: SHARKNADO trending 10:00: End of SHARKNADO -SHARKNADO still trending 11:00: SHARKNADO still trending 12:00: SHARKNADO still trending!!!400,000 318,232300,000 200,000161,387182,79581,492100,000 43,0790 Girl CodeTOR vs. INDKC vs. NYYBig BrotherSHARKNADO 15. TV ratings up 30% vs. similar SyFy programming in 13 TV rating jumped 33% from beginning of Sharknado to very end 16. Monitor Key Takeaways Actively listen to what viewers/followers are saying Look closely for trends and themes Utilize data to create storylines and content that caters to fans 17. Innovate 18. Innovate Most watched Shark Week in the events 26 year history Megalodon: The Monster Shark Lives Highest rated Shark Week program ever (3.4) 10 million 8/4 8/10interactions from #SharkWeek #1 hashtag on and 2.6 million Tweets during the week Up 63% over 2012The Real Megalodon 19. Innovate 20. Innovate 21. Innovate 22. Innovate Key Takeaways Cross-platform Pay attention to new platforms Communication! 23. Leverage 24. Leverage 25. LeverageEventCommentsAuthorsImpressions#IsiahLive2,2421,362155.8 MM#NateLive3,5002,000140.2 MM2013 Hardwood Classics Avg2517628,000NBA TV Regular Season Game Avg70,72941,80576.3 MM 26. Leverage: Twitter Takeovers #IsiahLive Viewership up 188% vs. 3Q Hardwood Classics in 13 Excluding Summer League, 2nd most watched program on NBA TV this summer 4th most watched Hardwood Classic telecast ever on NBA TV#NateLive Total viewership up 55% from the 11 previous airings of this game 27. Leverage Key Takeaways Utilize your assets Dont forget that your celebrities/players/broadcasters are the stars Encourage participation 28. Engage 29. Fallons rise to the top of late-night offers a lesson for those expecting to make it in the content business: If you cant find ways to engage people in program creation, you might be dismissed in favor of someone who can.Engage10,534,197 Followers621,910 Followers0 Followers 30. Engage Key Takeaways You arent the only content creators! Fans not only want to produce contenttheyll do it for free! Its a collective effort 31. Tweets/Percentage of Twitter Conversation 4,000,000 3,170,0003,000,000 59%2,000,0001,000,000 318,00017%325,00011%0 SharknadoMegalodonNBA Finals Average 32. Content is Key! Go the Extra MILE!Monitor Innovate Leverage Engage